WordPress Instapage
If you intend to begin producing effective landing web pages to generate even more leads and also offer more products, Instapage is a service you have actually probably encountered. WordPress InstapageIf you intend to begin producing effective sales pages to create more leads and also sell even more items, Instapage is a service you have actually most likely found. WordPress Instapage

Before we gofurther if you’d like to try Instapage for a test drive, they offers a 14-day no-cost trial that you can access by clicking here.

Offering you with a specialist set of modern-day sales web page layouts as well as an effective web page builder tool, it certainly seems like a qualified item. But is it like it looks? And also will it be able to aid you to create conversion-focused sales pages without excessive effort? Additionally, with fairly high rates, is it worth the money?

Those are the questions we’ll be helping you to answer in this Instapage evaluation.

By covering the highlights, in addition to a consider what it’s like to use Instapage, this review will certainly aid you to choose if this is the very best landing page builder for your task. WordPress Instapage

Let’s start …

Instapage Introduction

Instapage is hosted in the cloud and includes everything you require to begin producing as well as publishing landing pages.

Wordpress Instapage
WordPress Instapage

Whether or not you currently have a website or online visibility, Instapage makes it possible to produce conversion-focused sales pages to aid you to produce more leads, sell more items or elicit a few other action from your site visitors.

There’s no requirement for any coding experience or style skills due to the fact that the features of Instapage actually do streamline the process of producing effective landing web pages– despite what you’re attempting to promote. Features such as the heatmap, analytics as well as split-testing devices allow you utilize visitor information to improve your landing page develops to make them extra efficient. WordPress Instapage

Before we reach the essential section that covers specifically what Instapage can do, exactly how those attributes work together as well as whether or not Instapage is easy to use, here’s a quick overview of why you may pick this landing page builder:

  • A collection of personalized layouts– with greater than 80 high-quality design templates, you won’t ever before need to start from scratch or search for ideas for your next landing page.
  • Instinctive sales page editor– whether you intend to begin with a blank canvas or edit among the many themes, the drag-and-drop web page builder user interface of Instapage is powerful yet easy to use.
  • Reliable form builder – to guarantee you’re able to record the right kind of leads with your sales web pages, Instapage makes it very easy to produce detailed personalized kinds for gathering individual information.
  • Valuable choice of widgets– as well as the types, you can conveniently include various other components to your sales pages, including video clips, pictures as well as switches.
  • Tracking and also reporting– thanks to the integrated analytics, heatmap as well as A/B testing devices, you can quickly see what’s functioning and also what isn’t, and then optimize your landing pages for far better outcomes.
  • Assimilation options – Instapage can attach to lots of kinds of services, such as e-mail marketing systems, WordPress and also much more, by means of Zapier.
  • Hosted system – as opposed to utilizing a WordPress landing page plugin, every little thing is hosted by Instapage independently from your site.

Your account can be made use of to produce sales pages for numerous jobs as well as websites. Nonetheless, you can promptly publish sales web pages on your WordPress website with Instapage.

We’ll get to the pricing information of Instapage later in this evaluation, however, if this sounds like the tool for you, there’s a 14-day cost-free test available you can find by clicking here.

WordPress Instapage Functions

The above overview of Instapage certainly need to be tempting for anyone that’s trying to find an effective yet easy-to-use landing page builder. WordPress Instapage

But just how well have those features been implemented? And are they just as good as they sound? Allow’s discover by discovering the vital features of Instapage in more information.


The advertising web content for Instapage declares there are more than 200 layouts to choose from, but, when searching the library, there appeared to be much more like 80. Some of the themes weren’t complete sales web page options either, such as the thank you page themes, so don’t let the headline number of greater than 200 design templates unduly influence your decision.

Wordpress Instapage
WordPress Instapage

Instapage provides you regarding 80 to 90 landing page templates to collaborate with.

Nevertheless, as you can see from the sales web page library, the templates you do obtain access to have been designed to a very high requirement and also cover a range of objectives.

You can preview all of the Instapage themes prior to determining which one to utilize.

Thanks to the filters, you can swiftly discover the sort of design template you’re trying to find when beginning a brand-new sales page. WordPress Instapage

The landing page layouts are divided into groups, that makes it very easy to find the kind you’re looking for.

As the design templates cover item sales, signup kinds, event registrations and also app downloads, you can get a good concept of who is the target market of Instapage.

However, as one of the vital marketing factors of Instapage is its sales page editor, you’re absolutely not restricted to utilizing the themes in their default state– or perhaps using a layout in any way.


Whether you begin with a blank canvas or one of the templates, the editor of Instapage offers you the freedom to produce a custom-made sales page. Actually, freedom is probably the key words when defining the Instapage sales web page editor. WordPress Instapage

Wordpress Instapage

You can either start with a blank canvas or edit a template to develop your landing web page with the Instapage web page builder.

Unlike even one of the most innovative WordPress web page builder, the Instapage page builder allows you position your components anywhere on the page. Rather than being set up to a grid layout, or a column and also row-based structure, you’re totally free to move the items on your page anywhere on the canvas– also on top of each other.

You can stack items on top of each other if you desire in the Instapage sales web page editor.

Wordpress Instapage

An absence of constraints and also total innovative liberty can be overwhelming. So, to assist to battle this, Instapage displays valuable markers and grids as you relocate things around the page, offering you a very easy way to line up your page aspects if you want to.

Wordpress Instapage

You can position things anywhere but Instapage presents guides to assist you to place your web content.

One actually nice attribute of the page builder is that as you move a thing around the distance in between that thing and also the other page content is presented, offering perfectionists a very easy way to place their page components.

In addition, as you relocate products around the web page in the drag-and-drop interface, they’re delicately snapped to the underlying grid design.

Wordpress Instapage

The range between products is shown as you move them around the page.

While you’re free to neglect this grid and also other indicators, it behaves to have some advice when it involves preparing the web page aspects.

While you’re operating in the page builder, you can preview your landing page at any type of factor in a new web browser tab by clicking on the preview button. However, the web page builder has a WYSIWYG user interface, so you will not have to sneak peek your design usually, as when it’s released it ought to look exactly just how it performs in the editor.


The elements that comprise your web pages can be easily customized through the Instapage page builder user interface. Selecting an item on the page displays a few settings for it, in addition to an edit button.

Clicking an element in the web page builder presents its customization controls.

Clicking the edit button discloses the buildings of the thing in the side panel, as well as, from there, you can make a variety of changes beyond what’s offered on the drifting toolbar.

Wordpress Instapage

Even more personalization controls are shown in the sidebar when editing a page component.

If you have more rigorous specifications for your sales page layout, you can include custom-made CSS to the page aspects to regulate their appearance even more. You can additionally include customized JavaScript to add added performance to your landing pages.


If you’re going to be developing numerous sales web pages, either on your own or your customers, Instapage has a fantastic timesaving feature that you may value. That attribute is called Instablocks, and also it allows you to develop a library of recyclable assets or blocks, that you can insert into any one of your sales pages.

Wordpress Instapage
You can develop customized blocks and also save them for reuse in your landing pages.

For instance, you might produce a customized testimonials block which contains favorable comments from your customers, and then save it as an Instablock.

After that, whenever you’re developing a landing page that requires to include testimonies, you can quickly put that Instablock into the page.

Instablocks Templates

Instapage has lots of themes to use as the starting point for your multiple-use blocks.

Various other uses for Instablocks can include making page headers, footers, calls-to-action and also anything else you can produce with Instapage that you may wish to use on multiple web pages. Furthermore, Instapage comes with a varied option of Instablock themes for you to utilize as starting factors for your very own assets.

If you’re wondering if it’s feasible to upgrade an Instablock in the library, and afterwards see those adjustments instantly put on every instance of that block in your published pages, the solution is of course– this can be done. However, you’ll require to update to the extra expensive Business certificate of Instapage to access the Global Blocks performance.


You can swiftly place a range of components right into your sales page styles by utilizing the Instapage widgets. To include one to your web page, just click on among the widget icons on the sidebar menu of the Instapage editor, and it’s instantaneously gone down onto the canvas.

Wordpress Instapage

If you click a widget thing from the sidebar selection, it will be added to your web page, prepared for personalization. WordPress Instapage

From there, you can relocate around the web page and begin editing and enhancing its look and web content. You can likewise specify the activity associated with a widget, such as establishing what occurs when someone clicks a switch.

While there are some valuable alternatives, the widget option is most likely the weakest aspect of Instapage, particularly compared to WordPress web page builder such as Divi Builder as well as Elementor. A few of the widgets you can contribute to your landing web pages with Instapage include:

  • Headlines
  • Paragraphs
  • Forms
  • Buttons
  • Photos
  • Video clips
  • Boxes
  • Circles
  • Upright and also Straight lines
  • Timers
  • HTML widgets

With a contemporary WordPress page builder plugin, such as Beaver builder or Thrive Content builder, you can add ready-made sliders, reviews, pricing tables and a lot more products to your web pages. WordPress Instapage

With Instapage, you can create your very own rates tables or testimonial panels by integrating the text, photo as well as headings widgets, as an example, however it’s not as convenient as being able to add a prefabricated purpose-built widget to your web page.

To save you time, there are some pre-built prices tables as well as various other aspects in the web page design templates, yet adding them to your pages isn’t as simple as having accessibility to ready-made widgets that you can drag and also go down onto your web pages.

The good news is, the Instablock attribute mentioned earlier does give you a way to create an aspect, such as a prices table or call-to-action, after that save it for reuse on any web page when required.


All landing pages produced by Instapage are mobile-friendly by default. However, you can switch over to the mobile sight of a web page you’re servicing in the editor, and afterwards make alterations that just mobile users will certainly see.

Wordpress Instapage
You can change to the mobile sight of the editor, after that conceal blocks you do not want mobile individuals to see.

So, if the concept of displaying somewhat various variations of your sales pages depending upon whether your visitors are utilizing a mobile phone or a desktop computer gadget seems appealing, Instapage does include this functionality. However, you can not quite develop two absolutely different versions of a page. Instead, you’re simply able to hide aspects you do not want to be shown to mobile users. WordPress Instapage

The Instapage web page Builder is really excellent. Not only is the user interface easy to use, yet it offers you lots of flexibility when it concerns placing items, while additionally providing valuable support if you wish to specifically align your page components. The absence of pre-built aspects or widgets is disappointing, yet you can produce most items on your own and afterwards conserve them for reuse.


When you have actually developed a sales web page with Instapage, you have a few options for publishing it that consist of:

  • Publishing it by yourself domain.
  • Posting it on a WordPress site via a totally free plugin.
  • Posting it on a Drupal internet site.

You can likewise evaluate your sales pages on a demo domain name supplied by Instapage, but it’s not recommended that you run campaigns on any landing web pages released by doing this. Instead, you should use a domain name you have actually signed up somewhere else.


If you do want to release an Instapage landing web page on your WordPress internet site, it’s very straightforward. After triggering the complimentary plugin on your site, you’ll require to connect your WordPress website to your Instapage account by getting in a few conveniently readily available information.

As soon as your WordPress internet site and also Instapage account are linked, you can simply select which landing web page you want to publish on your website from the offered choices. Any kind of sales web page you’ve produced and released in Instapage must be offered from the dropdown menu in your WordPress control panel.

Wordpress Instapage

The Instapage WordPress plugin makes it easy to publish landing pages on your WordPress web site.

When releasing a web page from Instapage on your WordPress website, you can pick whether it’s presented as a landing web page, a 404 mistake page or the homepage of your web site. WordPress Instapage

When you have actually chosen a page, got in an URL for it, and also hit the Publish button, you should have the ability to watch that landing web page on your WordPress website. The process for releasing landing web pages on a Drupal website is really comparable.


As well as publishing sales web pages on an internet site developed with WordPress or Drupal, you can use a domain you have actually signed up to make your pages offered online.

Wordpress Instapage

You can rapidly see where you’ve released each sales web page in your collection.

Instapage displays instructions for a number of the most preferred registrars to assist you to swiftly link your domain to your Instapage account. There’s likewise lots of documents on the internet site that discusses the process in even more deepness.

Wordpress Instapage

The directions make it very easy to link your Instapage account with your domains.

There’s no limit to the number of domains as well as subdomains you can link to your Instapage account, enabling you to publish as much as 30 landing page experiences on business strategy (more on the Venture plan) at any kind of once, across several domains or WordPress as well as Drupal websites.

You can also download sales pages and share them with various other users of Instapage who can publish them right into their account for modifying and publishing.


Your Instapage landing pages can be incorporated with a vast array of third-party services, consisting of analytics devices, e-mail advertising services and webinar service providers. If you want to promote items with Instapage, you can attach your landing pages to a Shopify e-commerce store or PayPal to collect settlements online.

You can additionally incorporate Instapage with Zapier to attach your landing pages with a lot more applications as well as services. If you wish to link your landing pages to a certain solution, it’s well worth having a look at the combination documentation to see if it’s feasible with Instapage.


As soon as you’ve published a landing web page, you can begin checking how it’s performing. One alternative is to utilize the integrated heatmap device to see what your site visitors have been doing while viewing your pages, such as where they have actually been clicking or exactly how far they’ve been scrolling.

If your landing web page isn’t generating as many leads as you ‘d hoped for, the heatmap could disclose any type of prospective concerns, such as switches that your site visitors aren’t identifying are switches or forms that are as well far down the page, past where most of your target market is scrolling to. WordPress Instapage

In addition to heatmaps, you can also see the conversion rates of your pages as well as other analytics data to assist you to monitor their performance.

Incorporating with Google Analytics gives you even more understanding right into exactly how your pages are performing.

To help you to get even extra conversions out of your site visitors, Instapage lets you run A/B tests on your sales pages, too. Through the controls you can develop a duplicate of a sales page, after that make changes to the new variation of the web page, such as changing the call to activity.

Instapage will certainly after that reveal the various variations of your web page to your site visitors to see which one executes the best.


Thus far, we have actually seen what layouts you get access to with Instapage, exactly how very easy it is to develop custom landing web pages, as well as the alternatives for publishing your pages, plus a few more of the things you can do with this device.

Nonetheless, Instapage has much more attributes that have actually made it one of one of the most powerful and prominent landing page development and list building solutions available today. WordPress Instapage

Some instances of those attributes consist of:

The ability for several customers to work together on a task and collaborate on the exact same landing web pages with a record of interaction and changes that have been made.

The option of integrating with Google AdWords to see marketing information inside your Instapage dashboard.
A big library of on the internet documents to assist you to get the most out of Instapage.

Support for developing Google AMP sales pages.
To see the complete checklist of Instapage attributes, check out the strategies page.

Instapage Prices

Hopefully, this evaluation has offered you a good concept of whether or not Instapage is right for you. However, if you’re still uncertain, you can try it free of charge for 2 week making use of the trial offer here.

You’ll need to enter your repayment details to access the test, so you can be automatically billed once it’s over, but, if you’re not delighted, cancelling is straightforward.

If you are happy with the test, there are two choices for signup up to Instapage.

One option is the Instapage Company plan, which sets you back $199 a month, or the equivalent of $149 a month if you select to pay each year. Paying annually needs an ahead of time settlement of $1,788 but does represent a 25 per cent saving, compared with paying month-to-month. WordPress Instapage

There’s additionally a personalized Venture strategy that’s tailored to fulfill your particular demands, with custom-made prices that shows your configuration. After a call with the sales group, your individualized Venture plan will be established according to your requirements.

You can see specifically what’s consisted of on business strategy and the extras that are available to Enterprise clients on the Instapage prices page.

WordPress Instapage Pros and Cons

Instapage is certainly a powerful landing page development and also lead generation tool, yet is it right for you?

Before we reach the conclusion of our evaluation, below’s a fast review of a few of the most effective elements of Instapage, as well as some of its potential downsides:


An excellent range of professional-looking landing page templates.

The capability to supply documents as well as offer things by means of your landing pages.
A sophisticated landing web page builder that’s easy to use.

Sufficient sales page posting choices.
Lots of reporting information as well as tools to assist you to maximize your web pages.

Functions that make Instapage good for teaming up with employee and also clients.
Excellent mobile support to assist you to design mobile-friendly sales web pages.

Great deals of helpful online documentation and a receptive live chat support network.


Not as lots of landing web page layouts as some other devices, including Leadpages.
Fewer web page widgets compared to premium WordPress page builder, such as Divi.

Company plan restricted to 30,000 special visitors monthly, 30 released sales web page experiences, 5 workspaces as well as five employee. Allocations on the Venture plan can be tailored.

Somewhat minimal shopping options compared to various other devices, such as Leadpages.
High rates makes it inappropriate for laid-back web site owners.

Those benefits and drawbacks ought to provide you some points to consider when determining if Instapage is the best sales page builder for you.

Final Thoughts

As you can see, Instapage is an effective sales web page builder as well as publishing device.

Thanks to the starter design templates as well as the innovative web page builder, you need to have no worry developing the best sort of landing pages for your task.

The WordPress assimilation has actually been well carried out, so if you want to release landing web pages on your WordPress site, it’s really straightforward with Instapage and its cost-free plugin. Nonetheless, as covered previously, it’s equally as simple to publish landing pages on your own domain names if you do not intend to release them on your WordPress internet site. To keep things simple, Instapage cares for every one of the hostings for you. WordPress Instapage

The capability to supply downloads and accumulate leads via your sales pages, as well as incorporate your web pages with lots of third-party services, makes Instapage ideal for several kinds of tasks. However, the a little minimal choices for marketing items straight through your landing pages may put some viewers off.

Despite every one of its wonderful functions, the major sticking point will be whether or not you can warrant spending $149 a month or even more on a sales web page builder. If you can, then Instapage is very easy to advise.

Nonetheless, if you’re currently utilizing WordPress, or are prepared to begin, you can get access to the powerful Divi style, with its impressive web page builder device, a substantial as well as growing collection of design templates, as well as split screening functions, for simply $89. Yes, you’ll need to spend for webhosting to obtain your site online, however there are some impressive cheap webhosting around.

Divi and also the other WordPress page builder may not have every little thing you obtain access to with Instapage. But, if you simply wish to release a couple of landing web pages to boost clients on your blog site or begin promoting your side hustle, it may make more financial sense to begin with a WordPress-based setup. Then, if your project takes off, consider switching over to Instapage. WordPress Instapage

Nonetheless, if you seem like you’re ready for among the best sales page builders about, after that Instapage must absolutely be on your shortlist. Although, because case, you might intend to read our Instapage, Leadpages and Unbounce contrast to see which device would be best for you.