What Is Instapage Used For
If you wish to start producing efficient landing pages to generate even more leads and offer more items, Instapage is a service you have actually possibly stumbled upon. What Is Instapage Used ForIf you intend to start producing efficient sales web pages to produce more leads and also offer more products, Instapage is a service you’ve most likely come across. What Is Instapage Used For

Before we get started if you’d like to take Instapage for a test drive, they offers a 14-day obligation free trial that you can access by clicking here.

Offering you with a professional set of modern-day sales page templates as well as an effective page builder device, it certainly seems like a qualified product. But is it like it looks? And will it be able to aid you to generate conversion-focused landing pages without way too much effort? Additionally, with reasonably high pricing, is it worth the money?

Those are the concerns we’ll be aiding you to address in this Instapage review.

By covering the main features, along with a check out what it resembles to utilize Instapage, this evaluation will aid you to determine if this is the best landing web page builder for your task. What Is Instapage Used For

Let’s begin …

Instapage Overview

Instapage is hosted in the cloud as well as consists of everything you need to start developing as well as publishing sales web pages.

What Is Instapage Used For
What Is Instapage Used For

Whether you currently have an internet site or on the internet visibility, Instapage makes it possible to generate conversion-focused sales pages to assist you to produce more leads, sell more products or evoke some other action from your visitors.

There’s no requirement for any coding experience or design skills since the attributes of Instapage actually do simplify the procedure of producing reliable landing pages– despite what you’re attempting to advertise. Features such as the heatmap, analytics and also split-testing devices allow you use site visitor information to boost your landing page develops to make them more reliable. What Is Instapage Used For

Before we get to the important area that covers specifically what Instapage can do, exactly how those functions interact and whether Instapage is easy to use, right here’s a fast summary of why you might choose this sales page builder:

  • A collection of adjustable design templates– with more than 80 high-grade themes, you won’t ever have to go back to square one or search for ideas for your following sales page.
  • User-friendly sales web page editor– whether you intend to start with an empty canvas or modify one of the many templates, the drag-and-drop page builder interface of Instapage is powerful yet easy to use.
  • Effective form builder – to ensure you have the ability to capture the right kind of leads with your sales pages, Instapage makes it simple to produce thorough personalized types for gathering user details.
  • Beneficial choice of widgets– in addition to the forms, you can quickly include other aspects to your landing pages, including video clips, photos as well as buttons.
  • Tracking as well as reporting– thanks to the integrated analytics, heatmap and also A/B screening tools, you can swiftly see what’s working and what isn’t, and after that maximize your landing web pages for much better results.
  • Integration alternatives – Instapage can connect to great deals of sorts of services, such as email marketing platforms, WordPress and also much more, via Zapier.
  • Hosted system – instead of using a WordPress landing web page plugin, whatever is hosted by Instapage independently from your website.

Your account can be made use of to create landing web pages for numerous jobs and sites. Nonetheless, you can promptly publish landing web pages on your WordPress site with Instapage.

We’ll get to the pricing information of Instapage in the future in this review, yet, if this sounds like the tool for you, there’s a 14-day cost-free trial offered you can find by clicking here.

What Is Instapage Used For Functions

The above overview of Instapage absolutely need to be tempting for anyone that’s searching for an effective yet simple sales web page builder. What Is Instapage Used For

Yet exactly how well have those functions been executed? And also are they like they seem? Allow’s figure out by discovering the key functions of Instapage in much more detail.


The advertising content for Instapage claims there are greater than 200 design templates to select from, but, when browsing the collection, there seemed to be more like 80. Some of the templates weren’t complete sales page choices either, such as the thank you page layouts, so do not let the headline figure of more than 200 layouts unduly affect your choice.

What Is Instapage Used For
What Is Instapage Used For

Instapage provides you about 80 to 90 landing page layouts to deal with.

Nonetheless, as you can see from the sales page collection, the themes you do get accessibility to have actually been created to a very high standard and cover a series of goals.

You can preview all of the Instapage templates prior to choosing which one to make use of.

Thanks to the filters, you can rapidly discover the sort of design template you’re trying to find when starting a brand-new landing page. What Is Instapage Used For

The landing page design templates are divided right into groups, which makes it easy to find the type you’re trying to find.

As the templates cover item sales, signup forms, event registrations and also app downloads, you can obtain an excellent idea of that is the target audience of Instapage.

Nonetheless, as one of the vital marketing points of Instapage is its sales page editor, you’re absolutely not limited to using the themes in their default state– or perhaps making use of a template in any way.


Whether you start with an empty canvas or among the templates, the editor of Instapage offers you the freedom to create a custom sales page. Actually, freedom is probably the search phrase when describing the Instapage sales web page editor. What Is Instapage Used For

What Is Instapage Used For

You can either begin with a blank canvas or modify a template to produce your landing page with the Instapage web page builder.

Unlike even one of the most advanced WordPress page builder, the Instapage web page builder allows you place your components anywhere on the web page. Instead of being configured to a grid format, or a column as well as row-based structure, you’re free to relocate the things on your page anywhere on the canvas– even on top of each other.

You can stack items on top of each other if you want in the Instapage landing page editor.

What Is Instapage Used For

A lack of constraints as well as complete innovative liberty can be overwhelming. So, to assist to battle this, Instapage shows valuable pens as well as grids as you relocate items around the web page, offering you an easy means to align your page aspects if you wish to.

What Is Instapage Used For

You can put products anywhere but Instapage displays overviews to help you to place your material.

One actually good attribute of the page builder is that as you relocate an item around the range in between that product as well as the other web page web content is displayed, providing nit-pickers an easy method to place their page aspects.

Moreover, as you relocate things around the page in the drag-and-drop user interface, they’re delicately broken to the underlying grid format.

What Is Instapage Used For

The range in between products is displayed as you move them around the page.

While you’re complimentary to ignore this grid and also other indicators, it behaves to have some guidance when it concerns setting up the page aspects.

While you’re operating in the page builder, you can sneak peek your sales web page at any point in a brand-new browser tab by clicking on the sneak peek button. Nevertheless, the page builder has a WYSIWYG user interface, so you will not need to sneak peek your design often, as when it’s released it should look exactly just how it does in the editor.


The elements that comprise your pages can be quickly customized via the Instapage page builder interface. Picking a product on the page displays a couple of setups for it, in addition to an edit button.

Clicking on a component in the web page builder shows its modification controls.

Clicking on the edit button discloses the residential properties of the item in the side panel, and, from there, you can make a range of changes past what’s available on the floating toolbar.

What Is Instapage Used For

More modification controls are presented in the sidebar when editing and enhancing a page element.

If you have much more exacting specs for your sales page layout, you can add customized CSS to the web page aspects to control their appearance better. You can likewise include customized JavaScript to include extra functionality to your landing pages.


If you’re mosting likely to be producing multiple landing pages, either on your own or your clients, Instapage has an excellent timesaving attribute that you may appreciate. That function is called Instablocks, as well as it allows you to construct a library of reusable assets or blocks, that you can place into any of your sales pages.

What Is Instapage Used For
You can create customized blocks as well as save them for reuse in your sales web pages.

As an example, you could produce a custom testimonies obstruct that contains positive feedback from your clients, and afterwards save it as an Instablock.

Then, whenever you’re producing a sales web page that needs to consist of testimonials, you can promptly insert that Instablock into the page.

Instablocks Templates

Instapage has great deals of themes to use as the starting factor for your reusable blocks.

Other uses for Instablocks might include making page headers, footers, calls-to-action and anything else you can develop with Instapage that you may want to utilize on several web pages. Moreover, Instapage features a varied option of Instablock layouts for you to use as starting points for your own possessions.

If you’re asking yourself if it’s possible to upgrade an Instablock in the library, and afterwards see those changes automatically put on every circumstances of that block in your released pages, the response is yes– this can be done. Nonetheless, you’ll require to update to the extra expensive Enterprise permit of Instapage to access the International Blocks functionality.


You can swiftly put a series of elements right into your landing web page designs by using the Instapage widgets. To include one to your page, simply click on among the widget icons on the sidebar food selection of the Instapage editor, and also it’s immediately gone down onto the canvas.

What Is Instapage Used For

If you click a widget product from the sidebar selection, it will be included in your page, prepared for customization. What Is Instapage Used For

From there, you can move it around the web page as well as start editing its look and web content. You can additionally specify the action related to a widget, such as establishing what takes place when someone clicks a switch.

While there are some useful alternatives, the widget choice is probably the weakest aspect of Instapage, especially compared to WordPress page builder such as Divi Builder and also Elementor. Several of the widgets you can include in your landing pages with Instapage include:

  • Headings
  • Paragraphs
  • Forms
  • Buttons
  • Images
  • Video clips
  • Boxes
  • Circles
  • Vertical and Straight lines
  • Timers
  • HTML widgets

With a modern-day WordPress web page builder plugin, such as Beaver builder or Thrive Web Content builder, you can add prefabricated sliders, testimonials, rates tables as well as many more things to your pages. What Is Instapage Used For

With Instapage, you can produce your own rates tables or testimonial panels by incorporating the message, photo and also headings widgets, for example, yet it’s not as practical as being able to include a prefabricated purpose-built widget to your page.

To save you time, there are some pre-built pricing tables and also various other components in the web page layouts, but including them to your pages isn’t as simple as having accessibility to ready-made widgets that you can drag as well as drop onto your web pages.

The good news is, the Instablock feature pointed out earlier does give you a means to develop an element, such as a pricing table or call-to-action, then wait for reuse on any type of web page when needed.


All sales pages developed by Instapage are mobile-friendly by default. However, you can switch over to the mobile sight of a web page you’re working on in the editor, and after that make modifications that only mobile users will see.

What Is Instapage Used For
You can change to the mobile view of the editor, then hide blocks you do not desire mobile users to see.

So, if the suggestion of displaying a little various variations of your sales web pages depending upon whether your visitors are using a smart device or a desktop computer device seems attractive, Instapage does include this performance. However, you can not rather create 2 absolutely various versions of a web page. Rather, you’re just able to hide components you do not intend to be revealed to mobile customers. What Is Instapage Used For

The Instapage web page Builder is extremely excellent. Not just is the user interface easy to use, yet it provides you lots of flexibility when it pertains to positioning products, while likewise offering valuable assistance if you intend to precisely align your web page elements. The lack of pre-built aspects or widgets is disappointing, yet you can create most things yourself and afterwards conserve them for reuse.


As soon as you have actually developed a landing web page with Instapage, you have a few choices for releasing it that include:

  • Publishing it on your own domain name.
  • Posting it on a WordPress site by means of a cost-free plugin.
  • Publishing it on a Drupal internet site.

You can additionally check your landing pages on a demonstration domain name offered by Instapage, yet it’s not suggested that you run projects on any type of landing web pages released by doing this. Rather, you should use a domain name you have actually registered elsewhere.


If you do wish to release an Instapage sales web page on your WordPress web site, it’s extremely simple. After activating the free plugin on your website, you’ll need to link your WordPress website to your Instapage account by getting in a couple of easily offered information.

As soon as your WordPress website as well as Instapage account are attached, you can merely pick which landing page you ‘d like to release on your website from the offered alternatives. Any type of sales web page you have actually developed and also released in Instapage ought to be readily available from the dropdown food selection in your WordPress dashboard.

What Is Instapage Used For

The Instapage WordPress plugin makes it simple to publish sales web pages on your WordPress website.

When publishing a web page from Instapage on your WordPress internet site, you can pick whether it’s presented as a sales web page, a 404 mistake page or the homepage of your website. What Is Instapage Used For

As soon as you’ve picked a page, got in an URL for it, as well as struck the Publish switch, you should have the ability to view that sales web page on your WordPress site. The process for releasing sales web pages on a Drupal web site is very comparable.


In addition to posting sales web pages on a site constructed with WordPress or Drupal, you can make use of a domain you have actually signed up to make your pages available online.

What Is Instapage Used For

You can swiftly see where you have actually released each landing page in your collection.

Instapage display screens guidelines for much of one of the most prominent registrars to help you to swiftly link your domain name to your Instapage account. There’s also great deals of documentation on the web site that discusses the process in even more depth.

What Is Instapage Used For

The guidelines make it very easy to link your Instapage account with your domains.

There’s no restriction to the variety of domain names and subdomains you can connect to your Instapage account, enabling you to release up to 30 landing web page experiences on business plan (a lot more on the Business plan) at any one-time, throughout several domains or WordPress as well as Drupal web sites.

You can also download and install sales pages and also share them with other individuals of Instapage who can submit them right into their make up editing and publishing.


Your Instapage sales pages can be integrated with a wide range of third-party services, including analytics devices, e-mail advertising and marketing services as well as webinar service providers. If you wish to promote items with Instapage, you can attach your sales web pages to a Shopify shopping shop or PayPal to accumulate repayments online.

You can also incorporate Instapage with Zapier to link your landing web pages with a lot more applications and also services. If you wish to connect your sales pages to a particular solution, it’s well worth checking out the combination documents to see if it’s possible with Instapage.


Once you’ve published a landing web page, you can start keeping track of how it’s executing. One option is to make use of the integrated heatmap tool to see what your site visitors have been doing while watching your web pages, such as where they have actually been clicking or how much they have actually been scrolling.

If your sales web page isn’t creating as several leads as you ‘d hoped for, the heatmap might reveal any kind of possible concerns, such as buttons that your site visitors aren’t recognizing are buttons or kinds that are as well far down the web page, beyond where most of your target market is scrolling to. What Is Instapage Used For

Along with heatmaps, you can likewise see the conversion rates of your pages and also other analytics data to aid you to check their effectiveness.

Integrating with Google Analytics gives you even more insight into how your web pages are executing.

To aid you to get back at much more conversions out of your site visitors, Instapage lets you run A/B tests on your landing pages, too. Via the controls you can create a copy of a landing page, then make changes to the new version of the page, such as changing the call to action.

Instapage will certainly after that show the different versions of your page to your visitors to see which one performs the very best.

OTHER FEATURES OF What Is Instapage Used For

Up until now, we’ve seen what themes you get accessibility to with Instapage, just how simple it is to create custom landing pages, as well as the choices for publishing your pages, plus a couple of even more of things you can do with this tool.

Nonetheless, Instapage has a lot more attributes that have made it among one of the most effective as well as prominent landing page development and lead generation solutions offered today. What Is Instapage Used For

Some examples of those features consist of:

The capacity for several users to team up on a job as well as collaborate on the exact same sales web pages with a document of communication and changes that have been made.

The choice of integrating with Google AdWords to see advertising information inside your Instapage control panel.
A large collection of on-line paperwork to help you to obtain the most out of Instapage.

Assistance for developing Google AMP landing pages.
To see the full checklist of Instapage attributes, check out the plans web page.

Instapage Rates

With any luck, this review has provided you a great idea of whether or not Instapage is right for you. Nevertheless, if you’re still not exactly sure, you can try it totally free for 14 days making use of the trial offer here.

You’ll need to enter your payment details to access the trial, so you can be immediately billed once it mores than, however, if you’re not delighted, terminating is straightforward.

If you more than happy with the trial, there are 2 options for signup as much as Instapage.

One option is the Instapage Organization strategy, which costs $199 a month, or the equivalent of $149 a month if you pick to pay every year. Paying annually needs an ahead of time settlement of $1,788 yet does stand for a 25 per cent saving, compared to paying month-to-month. What Is Instapage Used For

There’s likewise a personalized Enterprise plan that’s customized to satisfy your particular requirements, with custom-made prices that shows your setup. After a telephone call with the sales group, your customized Venture strategy will be established according to your needs.

You can see exactly what’s included on the Business plan and also the extras that are readily available to Venture clients on the Instapage prices page.

What Is Instapage Used For Benefits And Drawbacks

Instapage is absolutely an effective sales page production as well as lead generation device, but is it right for you?

Before we get to the verdict of our review, below’s a fast review of several of the most effective elements of Instapage, along with a few of its possible disadvantages:


A good series of professional-looking landing web page design templates.

The ability to provide files and also market items using your sales pages.
A sophisticated landing page builder that’s easy to use.

Enough landing page posting options.
Great deals of reporting data and devices to assist you to optimize your web pages.

Attributes that make Instapage helpful for working together with staff member as well as customers.
Good mobile support to help you to design mobile-friendly landing pages.

Great deals of handy on the internet documentation as well as a responsive live conversation support channel.


Not as numerous landing web page design templates as some other devices, consisting of Leadpages.
Fewer page widgets compared with costs WordPress page builder, such as Divi.

Business strategy restricted to 30,000 special visitors each month, 30 released sales page experiences, 5 work areas and 5 staff member. Allowances on the Business strategy can be customized.

Slightly restricted shopping choices compared to other tools, such as Leadpages.
High pricing makes it unsuitable for laid-back site owners.

Those pros and cons need to give you some points to take into consideration when deciding if Instapage is the very best sales page builder for you.

Final Ideas

As you can see, Instapage is a powerful landing page builder as well as posting device.

Thanks to the starter layouts as well as the innovative page builder, you need to have not a problem producing the best type of landing web pages for your project.

The WordPress integration has actually been well implemented, so if you wish to release landing pages on your WordPress website, it’s really uncomplicated with Instapage and also its cost-free plugin. However, as covered previously, it’s just as simple to release sales web pages on your own domains if you don’t wish to publish them on your WordPress web site. To keep points basic, Instapage takes care of every one of the hostings for you. What Is Instapage Used For

The capacity to supply downloads and collect leads through your landing web pages, along with incorporate your pages with great deals of third-party services, makes Instapage ideal for lots of sorts of projects. Nonetheless, the a little restricted choices for selling products directly with your sales pages might place some visitors off.

In spite of every one of its excellent attributes, the primary sticking point will certainly be whether or not you can warrant spending $149 a month or even more on a sales page builder. If you can, then Instapage is easy to suggest.

However, if you’re already using WordPress, or are prepared to start, you can obtain accessibility to the powerful Divi style, with its remarkable web page builder tool, a big as well as expanding library of layouts, and divided testing attributes, for just $89. Yes, you’ll need to pay for web hosting to obtain your website online, yet there are some excellent inexpensive webhosting available.

Divi and the other WordPress page builder might not have whatever you get access to with Instapage. Yet, if you simply want to publish a couple of sales pages to increase customers on your blog or begin advertising your side hustle, it may make even more monetary sense to start out with a WordPress-based setup. Then, if your job removes, think about switching over to Instapage. What Is Instapage Used For

Nonetheless, if you seem like you’re ready for among the best sales web page builders about, after that Instapage should absolutely be on your shortlist. Although, in that instance, you might intend to review our Instapage, Leadpages as well as Unbounce contrast to see which device would be best for you.