Instapage Pros And Cons
If you intend to start developing efficient sales pages to generate more leads and also offer even more products, Instapage is a solution you have actually most likely stumbled upon. Instapage Pros And ConsIf you intend to begin creating effective sales pages to generate more leads and offer even more items, Instapage is a service you have actually probably stumbled upon. Instapage Pros And Cons

Before we dive in if you’d like to test Instapage for a test drive, it offers a fourteen day no-cost trial that you can access by clicking here.

Giving you with a specialist collection of modern-day sales page themes and also a powerful page builder tool, it definitely seems like a capable product. Yet is it comparable to it looks? As well as will it have the ability to aid you to create conversion-focused sales web pages without too much effort? Also, with relatively high prices, is it worth the money?

Those are the concerns we’ll be aiding you to address in this Instapage testimonial.

By covering the main features, along with a consider what it’s like to use Instapage, this evaluation will aid you to decide if this is the very best landing page builder for your job. Instapage Pros And Cons

Let’s start …

Instapage Introduction

Instapage is hosted in the cloud as well as includes whatever you require to begin creating and publishing sales pages.

Instapage Pros And Cons
Instapage Pros And Cons

Whether or not you already have a web site or online visibility, Instapage makes it possible to create conversion-focused sales pages to assist you to create more leads, market more products or generate some other activity from your site visitors.

There’s no demand for any kind of coding experience or layout abilities because the features of Instapage actually do streamline the process of creating reliable sales web pages– despite what you’re trying to advertise. Attributes such as the heatmap, analytics as well as split-testing tools let you make use of site visitor data to boost your landing web page designs to make them extra reliable. Instapage Pros And Cons

Before we get to the vital section that covers exactly what Instapage can do, how those features collaborate and whether Instapage is easy to use, below’s a fast overview of why you may select this sales page builder:

  • A collection of customizable layouts– with more than 80 top notch layouts, you won’t ever before need to start from scratch or search for ideas for your following landing web page.
  • Intuitive landing web page editor– whether you want to start with an empty canvas or edit one of the many themes, the drag-and-drop page builder interface of Instapage is effective yet easy to use.
  • Reliable form builder – to ensure you have the ability to record the right sort of leads with your landing web pages, Instapage makes it simple to develop detailed customized kinds for accumulating user details.
  • Helpful choice of widgets– as well as the forms, you can conveniently add various other elements to your sales pages, including videos, pictures and also buttons.
  • Tracking and also reporting– thanks to the integrated analytics, heatmap as well as A/B testing devices, you can promptly see what’s working and what isn’t, and after that enhance your sales web pages for far better outcomes.
  • Integration alternatives – Instapage can attach to lots of kinds of services, such as email advertising and marketing systems, WordPress and much more, by means of Zapier.
  • Hosted system – as opposed to making use of a WordPress landing web page plugin, everything is hosted by Instapage independently from your web site.

Your account can be made use of to develop sales pages for numerous jobs and web sites. Nevertheless, you can promptly release sales pages on your WordPress website with Instapage.

We’ll reach the pricing details of Instapage later in this evaluation, but, if this sounds like the tool for you, there’s a 14-day totally free test available you can find by clicking here.

Instapage Pros And Cons Attributes

The above review of Instapage absolutely ought to be alluring for any individual who’s looking for an effective yet simple sales web page builder. Instapage Pros And Cons

However just how well have those attributes been applied? And are they just as good as they sound? Let’s figure out by checking out the essential functions of Instapage in much more detail.


The marketing material for Instapage asserts there are more than 200 themes to select from, but, when searching the library, there appeared to be much more like 80. Some of the layouts weren’t complete sales web page options either, such as the thank you page design templates, so don’t let the heading number of greater than 200 design templates unduly influence your decision.

Instapage Pros And Cons
Instapage Pros And Cons

Instapage provides you concerning 80 to 90 landing web page templates to work with.

Nonetheless, as you can see from the landing web page library, the templates you do obtain accessibility to have actually been made to an extremely high standard and cover a range of objectives.

You can sneak peek every one of the Instapage design templates before determining which one to utilize.

Thanks to the filters, you can swiftly find the type of theme you’re trying to find when beginning a new sales web page. Instapage Pros And Cons

The sales page design templates are divided right into categories, which makes it easy to discover the type you’re seeking.

As the themes cover item sales, signup forms, event registrations and also application downloads, you can get a good suggestion of that is the target audience of Instapage.

However, as one of the key selling factors of Instapage is its landing web page editor, you’re absolutely not restricted to using the design templates in their default state– or perhaps using a layout at all.


Whether you begin with an empty canvas or among the design templates, the editor of Instapage offers you the flexibility to produce a custom-made sales web page. Actually, flexibility is possibly the keyword phrase when defining the Instapage landing web page editor. Instapage Pros And Cons

Instapage Pros And Cons

You can either begin with an empty canvas or modify a template to develop your landing web page with the Instapage web page builder.

Unlike also the most advanced WordPress web page builder, the Instapage web page builder lets you place your elements anywhere on the page. As opposed to being configured to a grid layout, or a column and also row-based framework, you’re complimentary to move the items on your web page anywhere on the canvas– also on top of each other.

You can stack items on top of each other if you want in the Instapage sales page editor.

Instapage Pros And Cons

An absence of restraints and overall imaginative liberty can be overwhelming. So, to assist to battle this, Instapage presents practical pens and also grids as you move things around the page, providing you an easy method to line up your web page components if you wish to.

Instapage Pros And Cons

You can position items anywhere however Instapage presents overviews to aid you to position your web content.

One really nice function of the page builder is that as you move a thing around the distance between that thing and the various other page web content is displayed, providing perfectionists an easy method to position their web page elements.

Additionally, as you relocate items around the page in the drag-and-drop interface, they’re carefully snapped to the underlying grid layout.

Instapage Pros And Cons

The range in between products is displayed as you relocate them around the web page.

While you’re cost-free to neglect this grid and also other indications, it’s nice to have some assistance when it pertains to preparing the web page aspects.

While you’re operating in the web page builder, you can sneak peek your landing web page at any kind of factor in a new internet browser tab by clicking the sneak peek button. However, the web page builder has a WYSIWYG user interface, so you won’t have to sneak peek your design frequently, as when it’s released it should look exactly just how it carries out in the editor.


The elements that comprise your pages can be easily tailored via the Instapage web page builder interface. Selecting a thing on the page displays a couple of setups for it, in addition to an edit switch.

Clicking an aspect in the web page builder shows its modification controls.

Clicking the edit button reveals the buildings of the item in the side panel, as well as, from there, you can make a range of adjustments beyond what’s available on the drifting toolbar.

Instapage Pros And Cons

More customization controls are displayed in the sidebar when editing and enhancing a web page aspect.

If you have extra exacting requirements for your landing page layout, you can include custom-made CSS to the page elements to regulate their appearance further. You can additionally add personalized JavaScript to include additional functionality to your sales web pages.


If you’re mosting likely to be producing numerous sales pages, either on your own or your clients, Instapage has a terrific timesaving attribute that you may value. That attribute is called Instablocks, as well as it allows you to build a collection of reusable assets or blocks, that you can put into any of your sales web pages.

Instapage Pros And Cons
You can create personalized blocks as well as conserve them for reuse in your landing pages.

For instance, you can create a custom-made endorsements obstruct that contains positive feedback from your clients, and then save it as an Instablock.

After that, whenever you’re creating a sales page that needs to consist of endorsements, you can promptly put that Instablock right into the web page.

Instablocks Templates

Instapage has lots of layouts to use as the starting point for your recyclable blocks.

Other uses for Instablocks could consist of making web page headers, footers, calls-to-action as well as anything else you can create with Instapage that you might intend to use on several web pages. Moreover, Instapage comes with a different selection of Instablock themes for you to make use of as starting factors for your own possessions.

If you’re asking yourself if it’s feasible to upgrade an Instablock in the library, and then see those changes automatically related to every instance of that block in your released web pages, the response is indeed– this can be done. However, you’ll require to upgrade to the extra pricey Venture license of Instapage to access the Global Blocks functionality.


You can promptly put a range of elements into your landing page designs by utilizing the Instapage widgets. To include one to your page, just click on among the widget icons on the sidebar menu of the Instapage editor, and also it’s promptly dropped onto the canvas.

Instapage Pros And Cons

If you click a widget thing from the sidebar selection, it will certainly be included in your page, all set for personalization. Instapage Pros And Cons

From there, you can relocate around the page and also start editing its appearance as well as content. You can also specify the action associated with a widget, such as establishing what occurs when somebody clicks a button.

While there are some useful choices, the widget selection is most likely the weakest element of Instapage, especially compared to WordPress web page builder such as Divi Builder as well as Elementor. Some of the widgets you can include in your sales pages with Instapage include:

  • Headings
  • Paragraphs
  • Forms
  • Buttons
  • Photos
  • Videos
  • Boxes
  • Circles
  • Vertical and also Straight lines
  • Timers
  • HTML widgets

With a modern-day WordPress web page builder plugin, such as Beaver builder or Thrive Web Content builder, you can include prefabricated sliders, testimonies, prices tables and much more things to your web pages. Instapage Pros And Cons

With Instapage, you can produce your own rates tables or testimonial panels by combining the message, picture and headings widgets, as an example, however it’s not as convenient as having the ability to include a ready-made purpose-built widget to your page.

To conserve you time, there are some pre-built pricing tables as well as various other elements in the page design templates, but including them to your pages isn’t as simple as having access to ready-made widgets that you can drag and drop onto your pages.

Fortunately, the Instablock function discussed earlier does give you a way to create an aspect, such as a rates table or call-to-action, then save it for reuse on any kind of web page when required.


All sales pages produced by Instapage are mobile-friendly by default. Nonetheless, you can switch to the mobile view of a web page you’re dealing with in the editor, and after that make adjustments that just mobile customers will certainly see.

Instapage Pros And Cons
You can change to the mobile sight of the editor, then conceal blocks you do not desire mobile customers to see.

So, if the suggestion of showing a little different variations of your sales web pages depending on whether your site visitors are using a smartphone or a desktop computer device appears attractive, Instapage does include this capability. Nevertheless, you can’t quite create two entirely different variations of a web page. Rather, you’re just able to conceal elements you do not want to be revealed to mobile individuals. Instapage Pros And Cons

The Instapage page Builder is really remarkable. Not just is the user interface easy to use, but it gives you great deals of liberty when it comes to placing items, while likewise supplying helpful support if you want to precisely straighten your web page aspects. The lack of pre-built components or widgets is frustrating, yet you can create most things on your own and after that save them for reuse.


Once you have actually developed a sales web page with Instapage, you have a few options for publishing it that include:

  • Publishing it on your own domain name.
  • Publishing it on a WordPress website using a cost-free plugin.
  • Publishing it on a Drupal web site.

You can also examine your landing pages on a demo domain name given by Instapage, yet it’s not recommended that you run projects on any landing web pages released this way. Rather, you should use a domain you’ve registered in other places.


If you do want to release an Instapage landing page on your WordPress site, it’s really uncomplicated. After turning on the cost-free plugin on your site, you’ll need to attach your WordPress site to your Instapage account by getting in a few conveniently available information.

When your WordPress web site as well as Instapage account are attached, you can just choose which landing page you ‘d like to publish on your site from the readily available alternatives. Any type of sales web page you have actually produced and also released in Instapage should be offered from the dropdown food selection in your WordPress control panel.

Instapage Pros And Cons

The Instapage WordPress plugin makes it easy to publish sales pages on your WordPress internet site.

When releasing a web page from Instapage on your WordPress website, you can select whether it’s displayed as a sales web page, a 404 mistake web page or the homepage of your website. Instapage Pros And Cons

Once you have actually chosen a web page, got in an URL for it, as well as struck the Publish button, you should be able to check out that sales page on your WordPress internet site. The procedure for publishing sales pages on a Drupal site is extremely comparable.


In addition to posting landing web pages on a website built with WordPress or Drupal, you can utilize a domain you have actually signed up to make your web pages available online.

Instapage Pros And Cons

You can promptly see where you’ve released each sales web page in your collection.

Instapage displays instructions for a number of the most prominent registrars to help you to rapidly connect your domain to your Instapage account. There’s likewise great deals of documentation on the website that explains the process in more deepness.

Instapage Pros And Cons

The directions make it very easy to attach your Instapage account with your domains.

There’s no limit to the number of domain names and subdomains you can link to your Instapage account, allowing you to release up to 30 landing page experiences on business plan (extra on the Business strategy) at any kind of once, throughout several domain names or WordPress and also Drupal internet sites.

You can also download and install sales web pages and share them with other individuals of Instapage who can post them right into their account for modifying and posting.


Your Instapage sales pages can be incorporated with a wide variety of third-party options, consisting of analytics tools, e-mail marketing services and webinar service providers. If you intend to promote products with Instapage, you can link your landing pages to a Shopify e-commerce store or PayPal to gather payments online.

You can additionally integrate Instapage with Zapier to connect your sales pages with even more applications and also solutions. If you wish to connect your landing pages to a specific solution, it’s well worth having a look at the assimilation documents to see if it’s possible with Instapage.


When you have actually published a landing web page, you can start monitoring just how it’s executing. One choice is to use the built-in heatmap tool to see what your site visitors have actually been doing while seeing your pages, such as where they have actually been clicking or exactly how much they have actually been scrolling.

If your sales web page isn’t creating as many leads as you would certainly hoped for, the heatmap could expose any kind of prospective concerns, such as switches that your visitors aren’t recognizing are buttons or forms that are as well far down the page, past where most of your target market is scrolling to. Instapage Pros And Cons

Along with heatmaps, you can also see the conversion rates of your web pages as well as other analytics information to aid you to check their effectiveness.

Incorporating with Google Analytics provides you even more insight right into how your pages are performing.

To help you to get even a lot more conversions out of your visitors, Instapage lets you run A/B tests on your sales web pages, also. Through the controls you can create a copy of a sales page, after that make changes to the new version of the web page, such as altering the call to action.

Instapage will then reveal the various variations of your page to your site visitors to see which one performs the best.


Up until now, we have actually seen what design templates you obtain access to with Instapage, just how easy it is to develop customized sales web pages, and the choices for publishing your pages, plus a couple of more of the things you can do with this device.

Nonetheless, Instapage has many more features that have actually made it among one of the most powerful as well as preferred landing page production as well as list building services available today. Instapage Pros And Cons

Some examples of those functions include:

The capability for multiple customers to work together on a task and collaborate on the exact same sales web pages with a record of communication as well as modifications that have been made.

The option of integrating with Google AdWords to see marketing information inside your Instapage control panel.
A huge collection of on-line documentation to help you to get the most out of Instapage.

Support for producing Google AMP sales pages.
To see the complete list of Instapage functions, see the strategies web page.

Instapage Pricing

Ideally, this evaluation has provided you an excellent idea of whether Instapage is right for you. Nevertheless, if you’re still not exactly sure, you can try it for free for 14 days making use of the trial offer here.

You’ll need to enter your repayment details to access the test, so you can be automatically billed once it mores than, yet, if you’re not satisfied, terminating is straightforward.

If you are happy with the test, there are 2 alternatives for signup approximately Instapage.

One option is the Instapage Organization plan, which sets you back $199 a month, or the matching of $149 a month if you choose to pay annually. Paying each year calls for an ahead of time settlement of $1,788 yet does represent a 25 percent conserving, compared with paying month-to-month. Instapage Pros And Cons

There’s additionally a custom Enterprise plan that’s tailored to satisfy your particular needs, with custom rates that reflects your arrangement. After a phone call with the sales group, your customized Enterprise plan will certainly be set up according to your demands.

You can see exactly what’s consisted of on business plan and also the bonus that are available to Venture consumers on the Instapage pricing page.

Instapage Pros And Cons Pros and Cons

Instapage is certainly an effective landing page development and also lead generation tool, but is it right for you?

Prior to we reach the conclusion of our evaluation, below’s a quick review of some of the most effective aspects of Instapage, along with some of its prospective disadvantages:


A great series of professional-looking landing page design templates.

The ability to provide data and also offer products through your landing web pages.
An innovative sales web page builder that’s easy to use.

Enough landing web page publishing alternatives.
Lots of reporting information and devices to assist you to optimize your web pages.

Functions that make Instapage great for working together with team members and also customers.
Excellent mobile support to help you to develop mobile-friendly landing pages.

Great deals of helpful on the internet documents and also a receptive live chat assistance network.


Not as many landing web page design templates as some other tools, consisting of Leadpages.
Fewer web page widgets compared to premium WordPress web page builder, such as Divi.

Company plan limited to 30,000 one-of-a-kind visitors monthly, 30 released sales page experiences, 5 work areas and five staff member. Allowances on the Business strategy can be personalized.

A little minimal e-commerce choices compared with other devices, such as Leadpages.
High prices makes it improper for laid-back website proprietors.

Those benefits and drawbacks need to give you some points to think about when choosing if Instapage is the most effective landing page builder for you.

Final Thoughts

As you can see, Instapage is a powerful sales web page builder and publishing tool.

Thanks to the starter themes and also the sophisticated web page builder, you must have not a problem developing the ideal type of landing web pages for your job.

The WordPress combination has been well executed, so if you wish to release landing pages on your WordPress website, it’s extremely uncomplicated with Instapage as well as its totally free plugin. However, as covered previously, it’s just as simple to release sales pages by yourself domains if you do not wish to publish them on your WordPress website. To maintain things straightforward, Instapage cares for every one of the hostings for you. Instapage Pros And Cons

The capacity to supply downloads as well as accumulate leads via your sales web pages, as well as incorporate your web pages with great deals of third-party solutions, makes Instapage ideal for many kinds of jobs. Nonetheless, the a little restricted options for marketing items straight via your landing pages might put some viewers off.

Despite all of its great attributes, the primary sticking point will certainly be whether or not you can validate spending $149 a month or even more on a sales page builder. If you can, then Instapage is simple to recommend.

Nonetheless, if you’re currently using WordPress, or are prepared to begin, you can obtain accessibility to the powerful Divi style, with its outstanding web page builder tool, a massive as well as growing library of themes, as well as split testing features, for simply $89. Yes, you’ll need to pay for host to get your site online, however there are some impressive economical host available.

Divi and the other WordPress page builder may not have everything you get accessibility to with Instapage. However, if you just intend to release a couple of sales web pages to raise customers on your blog site or begin promoting your side hustle, it may make more financial sense to start out with a WordPress-based setup. Then, if your job takes off, consider switching over to Instapage. Instapage Pros And Cons

Nonetheless, if you feel like you’re ready for among the very best landing page builders around, then Instapage must certainly be on your shortlist. Although, because situation, you may want to read our Instapage, Leadpages and Unbounce comparison to see which device would certainly be best for you.