Instapage Landing Page Builder
If you intend to begin producing effective landing pages to create even more leads and offer more products, Instapage is a solution you have actually most likely come across. Instapage Landing Page BuilderIf you wish to begin developing effective landing pages to produce more leads and offer more items, Instapage is a solution you’ve probably come across. Instapage Landing Page Builder

Before we dive in if you’d like to test Instapage for a test drive, they offers a fourteen day no-cost trial that you can access by clicking here.

Offering you with an expert set of contemporary sales page themes and also an effective web page builder device, it absolutely seems like a qualified item. But is it as good as it looks? And also will it be able to aid you to produce conversion-focused sales web pages without excessive effort? Additionally, with reasonably high rates, is it worth the money?

Those are the inquiries we’ll be aiding you to answer in this Instapage review.

By covering the highlights, in addition to a take a look at what it resembles to make use of Instapage, this evaluation will aid you to decide if this is the best sales web page builder for your task. Instapage Landing Page Builder

Let’s begin …

Instapage Overview

Instapage is hosted in the cloud and includes everything you require to begin producing and releasing landing pages.

Instapage Landing Page Builder
Instapage Landing Page Builder

Whether or not you already have a site or on-line existence, Instapage makes it possible to generate conversion-focused landing pages to assist you to create even more leads, market more items or evoke a few other activity from your site visitors.

There’s no need for any type of coding experience or design abilities since the functions of Instapage really do streamline the process of creating efficient sales web pages– regardless of what you’re attempting to advertise. Functions such as the heatmap, analytics and also split-testing tools let you utilize site visitor information to improve your landing page creates to make them extra efficient. Instapage Landing Page Builder

Prior to we reach the important section that covers exactly what Instapage can do, just how those attributes interact and whether or not Instapage is easy to use, right here’s a quick introduction of why you could pick this landing web page builder:

  • A library of personalized themes– with more than 80 top notch themes, you will not ever need to go back to square one or look for ideas for your following sales web page.
  • User-friendly sales page editor– whether you wish to start with a blank canvas or edit one of the many themes, the drag-and-drop page builder user interface of Instapage is effective yet easy to use.
  • Effective form builder – to guarantee you have the ability to capture the appropriate kind of leads with your landing pages, Instapage makes it simple to produce thorough custom-made types for gathering customer details.
  • Beneficial option of widgets– in addition to the kinds, you can conveniently add other components to your sales web pages, including video clips, images as well as switches.
  • Tracking and reporting– thanks to the built-in analytics, heatmap as well as A/B screening devices, you can promptly see what’s working as well as what isn’t, and after that maximize your landing web pages for much better outcomes.
  • Integration choices – Instapage can connect to lots of types of services, such as e-mail advertising systems, WordPress and also a lot more, by means of Zapier.
  • Hosted system – rather than using a WordPress sales page plugin, every little thing is hosted by Instapage independently from your web site.

Your account can be used to produce sales pages for multiple projects as well as internet sites. Nonetheless, you can rapidly release sales web pages on your WordPress internet site with Instapage.

We’ll get to the prices information of Instapage in the future in this evaluation, yet, if this seems like the device for you, there’s a 14-day totally free trial readily available you can find by clicking here.

Instapage Landing Page Builder Features

The above overview of Instapage absolutely should be alluring for any individual that’s searching for a powerful yet simple sales page builder. Instapage Landing Page Builder

However how well have those functions been implemented? As well as are they like they seem? Let’s figure out by exploring the essential features of Instapage in more information.


The marketing web content for Instapage declares there are more than 200 layouts to select from, however, when browsing the library, there seemed to be extra like 80. A few of the templates weren’t complete landing page choices either, such as the thanks web page templates, so do not let the heading figure of greater than 200 themes unduly affect your choice.

Instapage Landing Page Builder
Instapage Landing Page Builder

Instapage gives you about 80 to 90 landing web page design templates to deal with.

Nonetheless, as you can see from the landing web page library, the layouts you do get accessibility to have actually been created to a very high criterion and cover a range of objectives.

You can preview every one of the Instapage design templates before determining which one to make use of.

Thanks to the filters, you can swiftly find the kind of theme you’re trying to find when starting a brand-new landing web page. Instapage Landing Page Builder

The sales web page themes are separated into groups, that makes it simple to locate the type you’re trying to find.

As the layouts cover product sales, signup kinds, event registrations and app downloads, you can get a good suggestion of that is the target audience of Instapage.

Nonetheless, as one of the key selling points of Instapage is its sales web page editor, you’re absolutely not restricted to making use of the design templates in their default state– and even using a design template in all.


Whether you begin with a blank canvas or among the design templates, the editor of Instapage offers you the liberty to create a custom-made sales page. In fact, freedom is most likely the keyword when explaining the Instapage landing page editor. Instapage Landing Page Builder

Instapage Landing Page Builder

You can either start with an empty canvas or modify a theme to develop your sales page with the Instapage web page builder.

Unlike even one of the most innovative WordPress web page builder, the Instapage web page builder allows you position your aspects anywhere on the page. Rather than being set up to a grid layout, or a column and row-based structure, you’re free to relocate the products on your web page anywhere on the canvas– also on top of each other.

You can pile items on top of each other if you desire in the Instapage landing web page editor.

Instapage Landing Page Builder

A lack of restraints as well as complete innovative freedom can be frustrating. So, to help to battle this, Instapage presents valuable pens as well as grids as you move things around the web page, providing you a very easy way to align your web page components if you wish to.

Instapage Landing Page Builder

You can put items anywhere yet Instapage presents guides to assist you to place your content.

One truly great attribute of the web page builder is that as you move a product around the range between that product as well as the other web page content is presented, providing perfectionists a very easy way to position their web page elements.

Additionally, as you move products around the web page in the drag-and-drop interface, they’re delicately snapped to the underlying grid design.

Instapage Landing Page Builder

The range in between things is displayed as you relocate them around the web page.

While you’re free to overlook this grid as well as other indications, it behaves to have some advice when it involves arranging the page elements.

While you’re operating in the page builder, you can preview your sales page at any type of factor in a brand-new browser tab by clicking on the sneak peek button. Nevertheless, the page builder has a WYSIWYG interface, so you won’t need to preview your layout usually, as when it’s released it should look exactly just how it carries out in the editor.


The components that comprise your pages can be quickly personalized through the Instapage web page builder user interface. Picking a thing on the web page presents a couple of setups for it, along with an edit switch.

Clicking a component in the page builder shows its modification controls.

Clicking the edit switch discloses the homes of the product in the side panel, and, from there, you can make a series of adjustments beyond what’s available on the drifting toolbar.

Instapage Landing Page Builder

More customization controls are shown in the sidebar when editing a page component.

If you have a lot more demanding specifications for your sales page design, you can include custom CSS to the web page aspects to regulate their look better. You can also add custom-made JavaScript to include additional performance to your landing pages.


If you’re going to be developing several landing pages, either on your own or your customers, Instapage has a wonderful timesaving function that you might value. That attribute is called Instablocks, as well as it allows you to build a library of reusable properties or blocks, that you can insert right into any one of your sales web pages.

Instapage Landing Page Builder
You can produce customized blocks as well as conserve them for reuse in your landing pages.

For example, you can produce a custom-made testimonials block which contains favorable responses from your consumers, and afterwards save it as an Instablock.

After that, whenever you’re developing a sales page that requires to consist of testimonies, you can rapidly insert that Instablock into the web page.

Instablocks Templates

Instapage has lots of design templates to utilize as the beginning factor for your recyclable blocks.

Other uses for Instablocks can include making page headers, footers, calls-to-action as well as anything else you can create with Instapage that you might want to use on several pages. Additionally, Instapage comes with a diverse option of Instablock themes for you to use as beginning factors for your own assets.

If you’re wondering if it’s possible to upgrade an Instablock in the collection, and afterwards see those modifications immediately put on every instance of that block in your published web pages, the response is of course– this can be done. However, you’ll require to upgrade to the extra costly Enterprise permit of Instapage to access the Worldwide Blocks capability.


You can promptly insert a variety of components right into your landing web page layouts by using the Instapage widgets. To include one to your page, simply click on one of the widget icons on the sidebar menu of the Instapage editor, and also it’s promptly dropped onto the canvas.

Instapage Landing Page Builder

If you click on a widget item from the sidebar selection, it will be contributed to your page, all set for personalization. Instapage Landing Page Builder

From there, you can relocate around the page and also start editing its appearance as well as web content. You can additionally define the action associated with a widget, such as setting what takes place when somebody clicks a button.

While there are some valuable alternatives, the widget selection is possibly the weakest element of Instapage, especially compared to WordPress web page builder such as Divi Builder and Elementor. Some of the widgets you can contribute to your sales pages with Instapage include:

  • Headings
  • Paragraphs
  • Forms
  • Buttons
  • Pictures
  • Videos
  • Boxes
  • Circles
  • Vertical as well as Horizontal lines
  • Timers
  • HTML widgets

With a contemporary WordPress web page builder plugin, such as Beaver builder or Thrive Material builder, you can include prefabricated sliders, testimonies, rates tables as well as a lot more items to your pages. Instapage Landing Page Builder

With Instapage, you can create your very own rates tables or testimonial panels by integrating the text, image and headlines widgets, for instance, however it’s not as hassle-free as being able to include a ready-made purpose-built widget to your web page.

To save you time, there are some pre-built pricing tables and also other components in the web page templates, yet including them to your web pages isn’t as straightforward as having accessibility to prefabricated widgets that you can drag as well as drop onto your pages.

The good news is, the Instablock feature pointed out earlier does offer you a way to create a component, such as a pricing table or call-to-action, then wait for reuse on any type of web page when needed.


All sales web pages created by Instapage are mobile-friendly by default. Nevertheless, you can change to the mobile sight of a page you’re working with in the editor, and afterwards make modifications that just mobile individuals will see.

Instapage Landing Page Builder
You can switch to the mobile view of the editor, then hide blocks you do not desire mobile users to see.

So, if the idea of presenting somewhat various versions of your sales web pages depending on whether your site visitors are utilizing a smartphone or a desktop computer tool seems appealing, Instapage does include this performance. Nonetheless, you can’t rather create two completely different variations of a web page. Instead, you’re simply able to conceal components you do not intend to be revealed to mobile users. Instapage Landing Page Builder

The Instapage web page Builder is extremely impressive. Not just is the interface easy to use, however it provides you lots of liberty when it pertains to positioning items, while also offering valuable assistance if you want to specifically straighten your page components. The absence of pre-built elements or widgets is frustrating, yet you can produce most products yourself and afterwards save them for reuse.


When you have actually created a landing web page with Instapage, you have a couple of options for publishing it that consist of:

  • Posting it by yourself domain.
  • Publishing it on a WordPress website through a cost-free plugin.
  • Posting it on a Drupal internet site.

You can also test your landing pages on a demo domain offered by Instapage, however it’s not advised that you run campaigns on any landing pages published in this way. Instead, you should utilize a domain name you have actually signed up somewhere else.


If you do intend to publish an Instapage landing web page on your WordPress web site, it’s really straightforward. After turning on the free plugin on your site, you’ll require to attach your WordPress site to your Instapage account by entering a couple of conveniently offered information.

Once your WordPress site as well as Instapage account are linked, you can simply pick which sales page you want to release on your website from the readily available options. Any kind of sales web page you’ve created as well as published in Instapage must be readily available from the dropdown menu in your WordPress dashboard.

Instapage Landing Page Builder

The Instapage WordPress plugin makes it easy to release sales web pages on your WordPress website.

When releasing a page from Instapage on your WordPress website, you can pick whether it’s displayed as a landing page, a 404 mistake web page or the homepage of your web site. Instapage Landing Page Builder

Once you’ve selected a web page, got in an URL for it, and also struck the Publish switch, you ought to be able to view that landing page on your WordPress web site. The procedure for publishing landing pages on a Drupal web site is really comparable.


In addition to posting sales web pages on an internet site built with WordPress or Drupal, you can make use of a domain you have actually registered to make your pages available online.

Instapage Landing Page Builder

You can swiftly see where you’ve published each landing page in your library.

Instapage displays guidelines for many of the most preferred registrars to aid you to swiftly link your domain name to your Instapage account. There’s also lots of documentation on the site that discusses the procedure in more deepness.

Instapage Landing Page Builder

The instructions make it easy to attach your Instapage account with your domains.

There’s no restriction to the number of domain names as well as subdomains you can link to your Instapage account, permitting you to publish as much as 30 landing page experiences on business strategy (a lot more on the Business strategy) at any type of once, across several domain names or WordPress and Drupal web sites.

You can likewise download and install sales web pages and also share them with various other users of Instapage who can publish them into their account for editing and enhancing and also publishing.


Your Instapage sales pages can be integrated with a large range of third-party options, consisting of analytics devices, email advertising and marketing services and also webinar carriers. If you wish to advertise items with Instapage, you can connect your landing web pages to a Shopify ecommerce store or PayPal to accumulate settlements online.

You can likewise integrate Instapage with Zapier to attach your sales pages with even more applications and also solutions. If you want to link your landing web pages to a certain solution, it’s well worth checking out the combination paperwork to see if it’s possible with Instapage.


As soon as you have actually published a sales page, you can start keeping an eye on exactly how it’s carrying out. One option is to use the integrated heatmap device to see what your site visitors have been doing while watching your web pages, such as where they’ve been clicking or just how far they’ve been scrolling.

If your landing page isn’t producing as many leads as you ‘d wished for, the heatmap might reveal any potential concerns, such as switches that your visitors aren’t identifying are buttons or types that are as well far down the page, beyond where a lot of your target market is scrolling to. Instapage Landing Page Builder

As well as heatmaps, you can also see the conversion prices of your pages and also various other analytics data to aid you to check their effectiveness.

Integrating with Google Analytics offers you a lot more insight into exactly how your web pages are carrying out.

To help you to get even extra conversions out of your visitors, Instapage allows you run A/B examinations on your landing pages, also. With the controls you can create a copy of a landing web page, then make changes to the new variation of the web page, such as altering the call to activity.

Instapage will certainly then show the various variations of your page to your visitors to see which one does the best.

OTHER FUNCTIONS OF Instapage Landing Page Builder

Up until now, we have actually seen what themes you obtain accessibility to with Instapage, just how simple it is to develop custom-made landing web pages, and the choices for publishing your web pages, plus a few even more of things you can do with this tool.

However, Instapage has many more attributes that have actually made it one of the most powerful as well as preferred landing page production and lead generation services readily available today. Instapage Landing Page Builder

Some examples of those functions include:

The capacity for numerous customers to team up on a project and also interact on the same sales web pages with a document of communication and also modifications that have actually been made.

The choice of integrating with Google AdWords to see advertising information inside your Instapage control panel.
A large library of on-line paperwork to assist you to obtain one of the most out of Instapage.

Assistance for creating Google AMP sales pages.
To see the full checklist of Instapage attributes, go to the plans page.

Instapage Pricing

With any luck, this evaluation has given you an excellent idea of whether or not Instapage is right for you. Nevertheless, if you’re still unsure, you can try it for free for 14 days utilizing the trial deal here.

You’ll need to enter your repayment details to access the test, so you can be instantly billed once it mores than, however, if you’re not delighted, cancelling is straightforward.

If you are happy with the test, there are 2 choices for signup as much as Instapage.

One choice is the Instapage Business strategy, which costs $199 a month, or the equivalent of $149 a month if you pick to pay each year. Paying yearly requires an ahead of time repayment of $1,788 but does represent a 25 percent saving, compared to paying month-to-month. Instapage Landing Page Builder

There’s additionally a custom-made Venture strategy that’s customized to fulfill your certain needs, with personalized rates that shows your configuration. After a call with the sales group, your individualized Enterprise strategy will be set up according to your demands.

You can see exactly what’s consisted of on the Business strategy and the bonus that are available to Business customers on the Instapage rates web page.

Instapage Landing Page Builder Benefits And Drawbacks

Instapage is certainly a powerful sales page development as well as list building tool, but is it right for you?

Before we get to the final thought of our review, right here’s a quick review of a few of the most effective aspects of Instapage, in addition to some of its prospective drawbacks:


A good range of professional-looking landing web page design templates.

The ability to supply data and also offer products by means of your landing pages.
An advanced landing page builder that’s easy to use.

Sufficient landing web page posting options.
Great deals of reporting information and tools to assist you to optimize your web pages.

Attributes that make Instapage great for collaborating with employee and also clients.
Excellent mobile support to assist you to design mobile-friendly sales pages.

Great deals of valuable on the internet documents and also a responsive live conversation assistance channel.


Not as lots of landing web page design templates as a few other tools, consisting of Leadpages.
Less page widgets compared with costs WordPress web page builder, such as Divi.

Service strategy restricted to 30,000 special site visitors each month, 30 released sales page experiences, 5 offices as well as 5 employee. Allocations on the Enterprise strategy can be personalized.

Somewhat restricted e-commerce choices compared to various other devices, such as Leadpages.
High prices makes it inappropriate for casual site owners.

Those advantages and disadvantages must offer you some points to think about when determining if Instapage is the very best landing page builder for you.

Last Ideas

As you can see, Instapage is a powerful landing page builder and also publishing device.

Thanks to the starter templates and the advanced web page builder, you ought to have no problems developing the appropriate sort of sales pages for your task.

The WordPress assimilation has been well carried out, so if you intend to release sales web pages on your WordPress web site, it’s extremely simple with Instapage and also its cost-free plugin. However, as covered earlier, it’s equally as very easy to publish sales web pages by yourself domains if you do not want to publish them on your WordPress internet site. To keep things basic, Instapage takes care of every one of the hostings for you. Instapage Landing Page Builder

The ability to deliver downloads and accumulate leads through your sales web pages, in addition to integrate your pages with great deals of third-party solutions, makes Instapage appropriate for several types of jobs. Nonetheless, the slightly minimal options for marketing items directly via your sales pages might place some viewers off.

Despite all of its terrific features, the major sticking point will be whether you can justify investing $149 a month or more on a sales web page builder. If you can, after that Instapage is easy to suggest.

Nevertheless, if you’re already utilizing WordPress, or are prepared to begin, you can obtain accessibility to the effective Divi theme, with its remarkable page builder device, a huge and growing collection of templates, and divided testing functions, for just $89. Yes, you’ll require to spend for webhosting to get your site online, but there are some remarkable affordable host out there.

Divi as well as the other WordPress web page builder may not have whatever you obtain accessibility to with Instapage. Yet, if you simply want to publish a few sales web pages to boost customers on your blog site or start advertising your side hustle, it might make even more financial feeling to start out with a WordPress-based arrangement. Then, if your task removes, consider switching to Instapage. Instapage Landing Page Builder

However, if you seem like you’re ready for among the very best landing web page builders around, then Instapage must definitely get on your shortlist. Although, because instance, you might want to read our Instapage, Leadpages and Unbounce comparison to see which device would certainly be best for you.