Instapage G2
If you intend to begin creating effective sales pages to generate more leads as well as offer even more products, Instapage is a solution you’ve most likely found. Instapage G2If you intend to begin creating effective landing pages to generate more leads as well as offer even more products, Instapage is a service you have actually probably stumbled upon. Instapage G2

Before we get started if you’d like to try Instapage for a test drive, they offers a fourteen day free trial that you can access by clicking here.

Offering you with a professional collection of contemporary sales page layouts and also a powerful page builder device, it certainly seems like a capable item. However is it as good as it looks? And also will it have the ability to assist you to generate conversion-focused landing pages without excessive effort? Also, with relatively high pricing, is it worth the money?

Those are the inquiries we’ll be aiding you to respond to in this Instapage testimonial.

By covering the highlights, in addition to a look at what it’s like to use Instapage, this review will help you to choose if this is the very best sales page builder for your project. Instapage G2

Let’s begin …

Instapage Introduction

Instapage is hosted in the cloud and includes everything you need to start producing and also releasing sales web pages.

Instapage G2
Instapage G2

Whether or not you currently have a site or on-line presence, Instapage makes it possible to produce conversion-focused landing pages to help you to produce more leads, sell more items or evoke a few other action from your site visitors.

There’s no need for any kind of coding experience or layout abilities due to the fact that the functions of Instapage actually do simplify the procedure of creating efficient landing web pages– regardless of what you’re attempting to advertise. Features such as the heatmap, analytics and also split-testing tools allow you use visitor data to enhance your landing page makes to make them more efficient. Instapage G2

Before we reach the vital area that covers exactly what Instapage can do, how those attributes collaborate and also whether Instapage is easy to use, right here’s a fast overview of why you may choose this landing page builder:

  • A collection of personalized themes– with greater than 80 high-grade layouts, you won’t ever need to start from scratch or look for motivation for your next sales web page.
  • Intuitive landing page editor– whether you intend to start with a blank canvas or modify among the many design templates, the drag-and-drop web page builder interface of Instapage is powerful yet easy to use.
  • Effective form builder – to ensure you have the ability to catch the ideal type of leads with your landing pages, Instapage makes it simple to develop thorough personalized forms for gathering individual details.
  • Beneficial choice of widgets– along with the types, you can easily include other aspects to your sales web pages, including videos, photos as well as buttons.
  • Tracking and also reporting– thanks to the integrated analytics, heatmap and also A/B screening devices, you can rapidly see what’s functioning and what isn’t, and after that maximize your sales pages for far better outcomes.
  • Integration options – Instapage can attach to great deals of kinds of services, such as e-mail marketing systems, WordPress and also a lot more, via Zapier.
  • Hosted system – as opposed to making use of a WordPress sales page plugin, every little thing is hosted by Instapage independently from your web site.

Your account can be made use of to produce sales web pages for multiple projects as well as web sites. However, you can rapidly release sales pages on your WordPress website with Instapage.

We’ll get to the prices information of Instapage later on in this evaluation, however, if this sounds like the tool for you, there’s a 14-day cost-free test available you can find by clicking here.

Instapage G2 Functions

The above introduction of Instapage certainly ought to be tempting for any person who’s trying to find a powerful yet user friendly landing web page builder. Instapage G2

But exactly how well have those attributes been carried out? And are they comparable to they seem? Allow’s learn by checking out the crucial attributes of Instapage in more information.


The advertising and marketing web content for Instapage declares there are more than 200 themes to select from, but, when browsing the collection, there seemed to be a lot more like 80. Some of the themes weren’t complete landing page choices either, such as the thank you page design templates, so don’t let the heading number of more than 200 design templates unduly affect your choice.

Instapage G2
Instapage G2

Instapage provides you about 80 to 90 landing page layouts to deal with.

Nevertheless, as you can see from the sales page library, the layouts you do obtain access to have been designed to a really high standard as well as cover a variety of objectives.

You can preview every one of the Instapage design templates before deciding which one to make use of.

Thanks to the filters, you can quickly discover the kind of layout you’re seeking when starting a new sales page. Instapage G2

The landing page templates are split right into groups, that makes it easy to discover the type you’re trying to find.

As the themes cover item sales, signup kinds, occasion registrations and application downloads, you can obtain an excellent suggestion of who is the target audience of Instapage.

Nevertheless, as one of the crucial marketing points of Instapage is its landing page editor, you’re definitely not limited to utilizing the design templates in their default state– and even using a template whatsoever.


Whether you begin with a blank canvas or among the layouts, the editor of Instapage provides you the freedom to produce a customized sales page. In fact, flexibility is probably the key phrase when describing the Instapage landing page editor. Instapage G2

Instapage G2

You can either start with a blank canvas or edit a layout to develop your sales web page with the Instapage page builder.

Unlike even one of the most advanced WordPress web page builder, the Instapage web page builder allows you position your aspects anywhere on the page. Rather than being set up to a grid layout, or a column and row-based structure, you’re cost-free to relocate the products on your page anywhere on the canvas– even on top of each other.

You can pile items on top of each other if you desire in the Instapage landing page editor.

Instapage G2

A lack of restraints and also overall innovative flexibility can be overwhelming. So, to assist to fight this, Instapage presents practical pens and grids as you move things around the web page, providing you a simple means to line up your web page components if you want to.

Instapage G2

You can put things anywhere however Instapage shows overviews to help you to position your material.

One really good function of the web page builder is that as you relocate a thing around the distance between that item as well as the other page web content is shown, giving perfectionists a very easy method to position their page elements.

Moreover, as you move items around the page in the drag-and-drop user interface, they’re gently broken to the underlying grid layout.

Instapage G2

The distance between things is presented as you relocate them around the web page.

While you’re free to overlook this grid as well as other indicators, it behaves to have some support when it concerns preparing the page elements.

While you’re working in the web page builder, you can preview your sales web page at any type of point in a brand-new internet browser tab by clicking the sneak peek switch. However, the web page builder has a WYSIWYG user interface, so you will not have to preview your style often, as when it’s released it should look specifically just how it carries out in the editor.


The aspects that compose your pages can be conveniently tailored via the Instapage page builder interface. Picking a thing on the page displays a couple of setups for it, along with an edit button.

Clicking on an element in the page builder shows its modification controls.

Clicking on the edit switch exposes the residential properties of the product in the side panel, and, from there, you can make a series of changes beyond what’s offered on the floating toolbar.

Instapage G2

Even more modification controls are shown in the sidebar when editing a page component.

If you have a lot more rigorous requirements for your sales page style, you can include custom-made CSS to the web page aspects to control their look additionally. You can additionally include customized JavaScript to add additional capability to your landing pages.


If you’re going to be creating numerous landing web pages, either on your own or your customers, Instapage has a fantastic timesaving feature that you may appreciate. That function is called Instablocks, and also it enables you to build a library of reusable properties or blocks, that you can insert right into any of your landing web pages.

Instapage G2
You can create custom-made blocks and also conserve them for reuse in your sales web pages.

For example, you might create a customized testimonies block which contains positive comments from your customers, and then save it as an Instablock.

Then, whenever you’re developing a sales web page that requires to include testimonials, you can rapidly insert that Instablock into the page.

Instablocks Templates

Instapage has great deals of layouts to utilize as the starting factor for your multiple-use blocks.

Other usages for Instablocks might consist of making web page headers, footers, calls-to-action as well as anything else you can create with Instapage that you might wish to utilize on numerous pages. Additionally, Instapage comes with a different choice of Instablock templates for you to use as beginning factors for your own properties.

If you’re questioning if it’s feasible to update an Instablock in the collection, and afterwards see those changes instantly put on every instance of that block in your released web pages, the solution is indeed– this can be done. Nevertheless, you’ll need to upgrade to the more pricey Enterprise permit of Instapage to access the Worldwide Blocks capability.


You can promptly place a range of elements right into your landing web page designs by utilizing the Instapage widgets. To include one to your page, just click one of the widget symbols on the sidebar menu of the Instapage editor, as well as it’s instantly dropped onto the canvas.

Instapage G2

If you click on a widget thing from the sidebar menu, it will certainly be added to your web page, ready for personalization. Instapage G2

From there, you can move it around the web page and begin editing its appearance and also web content. You can also specify the action connected with a widget, such as setting what takes place when somebody clicks on a button.

While there are some beneficial choices, the widget option is possibly the weakest element of Instapage, especially compared to WordPress web page builder such as Divi Builder as well as Elementor. A few of the widgets you can contribute to your sales pages with Instapage consist of:

  • Headlines
  • Paragraphs
  • Forms
  • Buttons
  • Photos
  • Videos
  • Boxes
  • Circles
  • Upright and Horizontal lines
  • Timers
  • HTML widgets

With a modern WordPress page builder plugin, such as Beaver builder or Thrive Web Content builder, you can add ready-made sliders, endorsements, pricing tables as well as a lot more things to your pages. Instapage G2

With Instapage, you can create your very own pricing tables or testimonial panels by integrating the message, photo and headings widgets, for example, however it’s not as convenient as having the ability to include a prefabricated purpose-built widget to your page.

To save you time, there are some pre-built rates tables and other components in the web page templates, yet including them to your pages isn’t as straightforward as having accessibility to prefabricated widgets that you can drag as well as drop onto your web pages.

Thankfully, the Instablock attribute discussed earlier does give you a means to create an aspect, such as a rates table or call-to-action, after that save it for reuse on any page when needed.


All landing web pages created by Instapage are mobile-friendly by default. Nevertheless, you can change to the mobile view of a page you’re working with in the editor, and then make alterations that just mobile customers will certainly see.

Instapage G2
You can switch to the mobile sight of the editor, then hide blocks you do not want mobile users to see.

So, if the concept of displaying slightly different variations of your sales web pages depending upon whether your visitors are making use of a smartphone or a desktop device seems enticing, Instapage does include this performance. Nevertheless, you can not fairly develop 2 absolutely different versions of a page. Instead, you’re just able to hide components you don’t want to be revealed to mobile customers. Instapage G2

The Instapage web page Builder is extremely outstanding. Not just is the interface easy to use, however it gives you great deals of freedom when it involves positioning products, while also supplying valuable support if you want to exactly straighten your web page elements. The lack of pre-built aspects or widgets is disappointing, but you can create most things yourself and then save them for reuse.


When you’ve developed a sales web page with Instapage, you have a few alternatives for publishing it that include:

  • Posting it on your own domain name.
  • Publishing it on a WordPress web site via a complimentary plugin.
  • Publishing it on a Drupal internet site.

You can additionally check your sales web pages on a demonstration domain name supplied by Instapage, yet it’s not advised that you run campaigns on any type of landing web pages published this way. Instead, you need to make use of a domain name you’ve signed up in other places.


If you do want to publish an Instapage landing page on your WordPress web site, it’s extremely simple. After activating the complimentary plugin on your site, you’ll require to link your WordPress internet site to your Instapage account by getting in a few quickly readily available details.

As soon as your WordPress website and Instapage account are linked, you can merely select which sales web page you ‘d like to release on your site from the available alternatives. Any kind of landing page you have actually produced and published in Instapage needs to be readily available from the dropdown menu in your WordPress control panel.

Instapage G2

The Instapage WordPress plugin makes it simple to release sales pages on your WordPress internet site.

When releasing a web page from Instapage on your WordPress web site, you can choose whether it’s shown as a sales web page, a 404 error web page or the homepage of your internet site. Instapage G2

As soon as you have actually chosen a page, went into a LINK for it, and also hit the Publish button, you must have the ability to watch that sales web page on your WordPress web site. The procedure for publishing landing web pages on a Drupal site is very similar.


In addition to posting landing pages on a website developed with WordPress or Drupal, you can utilize a domain name you’ve signed up to make your web pages offered online.

Instapage G2

You can rapidly see where you have actually released each landing web page in your collection.

Instapage display screens directions for a lot of the most preferred registrars to aid you to swiftly connect your domain name to your Instapage account. There’s likewise lots of paperwork on the site that discusses the process in more deepness.

Instapage G2

The directions make it simple to link your Instapage account with your domains.

There’s no limit to the number of domains and subdomains you can connect to your Instapage account, enabling you to publish up to 30 landing page experiences on the Business strategy (more on the Venture plan) at any kind of one-time, throughout multiple domains or WordPress and also Drupal internet sites.

You can likewise download and install sales web pages and share them with various other customers of Instapage who can submit them into their make up editing and also publishing.


Your Instapage sales web pages can be incorporated with a large range of third-party options, consisting of analytics devices, email advertising and marketing solutions and webinar companies. If you intend to advertise items with Instapage, you can link your sales web pages to a Shopify ecommerce store or PayPal to gather payments online.

You can also integrate Instapage with Zapier to link your sales pages with even more applications as well as services. If you want to attach your landing pages to a particular service, it’s well worth taking a look at the assimilation documentation to see if it’s possible with Instapage.


As soon as you’ve released a landing page, you can begin monitoring exactly how it’s carrying out. One option is to make use of the integrated heatmap device to see what your site visitors have been doing while watching your web pages, such as where they have actually been clicking or how much they’ve been scrolling.

If your sales web page isn’t generating as lots of leads as you ‘d wished for, the heatmap can disclose any type of possible issues, such as buttons that your visitors aren’t recognizing are switches or forms that are too far down the page, past where a lot of your target market is scrolling to. Instapage G2

In addition to heatmaps, you can additionally see the conversion prices of your web pages as well as other analytics information to aid you to check their effectiveness.

Integrating with Google Analytics gives you even more understanding right into how your pages are doing.

To aid you to get back at a lot more conversions out of your visitors, Instapage lets you run A/B examinations on your sales pages, too. Via the controls you can create a duplicate of a sales web page, then make changes to the brand-new version of the page, such as changing the call to action.

Instapage will certainly after that show the different versions of your web page to your site visitors to see which one performs the very best.


Thus far, we have actually seen what themes you get access to with Instapage, exactly how simple it is to produce custom-made sales web pages, and the options for publishing your pages, plus a few even more of the things you can do with this device.

Nevertheless, Instapage has a lot more features that have actually made it among one of the most effective as well as prominent sales web page production as well as lead generation services offered today. Instapage G2

Some examples of those features consist of:

The capability for several users to work together on a task as well as interact on the same sales web pages with a document of communication as well as modifications that have actually been made.

The option of incorporating with Google AdWords to see advertising and marketing data inside your Instapage control panel.
A huge library of on the internet documentation to help you to obtain the most out of Instapage.

Assistance for creating Google AMP landing pages.
To see the full checklist of Instapage features, see the strategies web page.

Instapage Prices

Ideally, this testimonial has provided you a good idea of whether or not Instapage is right for you. However, if you’re still uncertain, you can try it free of charge for 14 days using the trial deal here.

You’ll require to enter your payment details to access the test, so you can be automatically billed once it mores than, but, if you’re not happy, terminating is straightforward.

If you enjoy with the trial, there are 2 alternatives for signup approximately Instapage.

One choice is the Instapage Service strategy, which costs $199 a month, or the matching of $149 a month if you pick to pay every year. Paying annually needs an in advance settlement of $1,788 yet does stand for a 25 percent conserving, compared with paying month-to-month. Instapage G2

There’s also a custom Venture plan that’s customized to meet your certain needs, with custom-made prices that reflects your arrangement. After a call with the sales group, your customized Venture strategy will be set up according to your demands.

You can see specifically what’s included on the Business strategy as well as the extras that are offered to Enterprise clients on the Instapage prices page.

Instapage G2 Advantages And Disadvantages

Instapage is certainly an effective landing page production as well as lead generation tool, however is it right for you?

Before we get to the verdict of our evaluation, right here’s a quick run-through of several of the best elements of Instapage, along with several of its prospective disadvantages:


A good series of professional-looking sales web page layouts.

The capability to deliver documents and also sell things via your sales web pages.
A sophisticated sales page builder that’s easy to use.

Sufficient landing page posting alternatives.
Lots of reporting information and also tools to aid you to optimize your web pages.

Attributes that make Instapage helpful for working together with staff member and clients.
Good mobile support to help you to make mobile-friendly sales web pages.

Lots of valuable online documentation and a responsive real-time chat support network.


Not as lots of sales web page themes as some other devices, including Leadpages.
Less page widgets compared to costs WordPress web page builder, such as Divi.

Company strategy restricted to 30,000 unique site visitors each month, 30 published landing web page experiences, five work spaces and 5 employee. Allocations on the Enterprise plan can be customized.

Slightly restricted e-commerce choices compared with other tools, such as Leadpages.
High prices makes it unsuitable for laid-back site proprietors.

Those advantages and disadvantages need to give you some indicate consider when choosing if Instapage is the very best landing page builder for you.

Final Ideas

As you can see, Instapage is a powerful landing web page builder as well as publishing device.

Thanks to the starter layouts and the innovative web page builder, you must have no problems producing the best type of sales web pages for your project.

The WordPress integration has actually been well executed, so if you want to publish landing web pages on your WordPress website, it’s extremely straightforward with Instapage and its totally free plugin. Nevertheless, as covered earlier, it’s equally as simple to publish landing pages on your own domain names if you don’t want to release them on your WordPress web site. To maintain things straightforward, Instapage deals with all of the hostings for you. Instapage G2

The capability to supply downloads as well as accumulate leads via your sales web pages, in addition to integrate your pages with lots of third-party services, makes Instapage appropriate for many types of projects. However, the slightly limited alternatives for offering items directly through your sales pages may put some viewers off.

Regardless of all of its terrific functions, the major sticking point will certainly be whether you can justify spending $149 a month or more on a sales web page builder. If you can, then Instapage is simple to suggest.

However, if you’re currently utilizing WordPress, or are prepared to begin, you can get accessibility to the effective Divi theme, with its impressive page builder device, a massive as well as growing library of templates, as well as split screening functions, for just $89. Yes, you’ll need to pay for host to obtain your website online, but there are some remarkable affordable webhosting around.

Divi and the other WordPress web page builder may not have everything you get accessibility to with Instapage. But, if you simply wish to publish a couple of sales pages to raise clients on your blog or start advertising your side hustle, it might make more economic sense to start out with a WordPress-based arrangement. After that, if your project takes off, think about switching over to Instapage. Instapage G2

However, if you feel like you’re ready for one of the most effective sales web page builders around, after that Instapage ought to certainly be on your shortlist. Although, in that instance, you may intend to read our Instapage, Leadpages as well as Unbounce comparison to see which device would be best for you.