Instapage Builder
If you want to begin creating efficient landing web pages to generate even more leads and also sell even more products, Instapage is a service you have actually most likely found. Instapage BuilderIf you intend to begin producing effective sales web pages to create even more leads and also offer even more items, Instapage is a solution you’ve possibly found. Instapage Builder

Before we get started if you’d like to test Instapage for a test drive, it offers a fourteen day free trial that you can access by clicking here.

Providing you with an expert collection of modern-day landing page design templates and a powerful page builder tool, it definitely sounds like a capable item. But is it like it looks? And also will it have the ability to assist you to create conversion-focused landing pages without excessive effort? Also, with reasonably high rates, is it worth the money?

Those are the questions we’ll be assisting you to respond to in this Instapage review.

By covering the main features, together with a check out what it resembles to make use of Instapage, this testimonial will assist you to decide if this is the best sales web page builder for your project. Instapage Builder

Let’s start …

Instapage Summary

Instapage is hosted in the cloud and also consists of every little thing you require to start developing and releasing sales pages.

Instapage Builder
Instapage Builder

Whether you currently have a website or on the internet existence, Instapage makes it possible to generate conversion-focused sales pages to assist you to produce more leads, offer more items or evoke some other activity from your visitors.

There’s no need for any type of coding experience or design skills because the features of Instapage really do streamline the process of creating effective sales pages– regardless of what you’re attempting to promote. Functions such as the heatmap, analytics and also split-testing tools let you use visitor information to enhance your sales page designs to make them a lot more effective. Instapage Builder

Before we get to the essential section that covers exactly what Instapage can do, exactly how those features work together and also whether Instapage is easy to use, below’s a quick overview of why you could choose this landing web page builder:

  • A library of adjustable design templates– with more than 80 top notch design templates, you will not ever need to start from scratch or look for motivation for your following sales web page.
  • Intuitive landing web page editor– whether you intend to begin with a blank canvas or modify among the many themes, the drag-and-drop web page builder user interface of Instapage is powerful yet easy to use.
  • Reliable form builder – to guarantee you have the ability to capture the best sort of leads with your sales web pages, Instapage makes it very easy to produce comprehensive customized forms for collecting user info.
  • Useful choice of widgets– along with the kinds, you can quickly include other components to your sales web pages, including video clips, images as well as buttons.
  • Tracking and reporting– thanks to the built-in analytics, heatmap and also A/B screening devices, you can quickly see what’s working as well as what isn’t, and then optimize your landing pages for far better outcomes.
  • Combination choices – Instapage can link to lots of sorts of services, such as email marketing systems, WordPress and also a lot more, by means of Zapier.
  • Hosted system – instead of making use of a WordPress sales web page plugin, everything is hosted by Instapage independently from your internet site.

Your account can be utilized to develop sales web pages for numerous projects and internet sites. However, you can quickly release landing web pages on your WordPress web site with Instapage.

We’ll get to the pricing information of Instapage later on in this review, yet, if this seems like the device for you, there’s a 14-day totally free trial available you can find by clicking here.

Instapage Builder Features

The above overview of Instapage definitely should be alluring for any person that’s seeking an effective yet user friendly landing page builder. Instapage Builder

But exactly how well have those features been executed? And are they like they appear? Allow’s find out by checking out the key attributes of Instapage in a lot more information.


The marketing material for Instapage claims there are more than 200 themes to select from, however, when searching the library, there seemed to be a lot more like 80. Some of the layouts weren’t full landing page choices either, such as the thank you page templates, so don’t allow the heading figure of greater than 200 templates unduly affect your decision.

Instapage Builder
Instapage Builder

Instapage provides you regarding 80 to 90 landing web page themes to deal with.

Nevertheless, as you can see from the landing page library, the layouts you do obtain accessibility to have actually been developed to a very high standard as well as cover a range of objectives.

You can preview all of the Instapage layouts before determining which one to utilize.

Thanks to the filters, you can swiftly discover the sort of template you’re looking for when starting a new sales page. Instapage Builder

The landing web page templates are split into classifications, which makes it easy to locate the type you’re looking for.

As the themes cover product sales, signup forms, event enrollments as well as app downloads, you can get an excellent idea of who is the target market of Instapage.

However, as one of the crucial marketing factors of Instapage is its sales web page editor, you’re absolutely not restricted to utilizing the themes in their default state– or perhaps using a template in all.


Whether you start with an empty canvas or among the design templates, the editor of Instapage provides you the flexibility to create a custom-made landing web page. In fact, freedom is probably the search phrase when explaining the Instapage sales web page editor. Instapage Builder

Instapage Builder

You can either begin with a blank canvas or edit a design template to develop your sales page with the Instapage page builder.

Unlike even one of the most innovative WordPress page builder, the Instapage web page builder allows you position your components anywhere on the web page. As opposed to being set up to a grid layout, or a column as well as row-based framework, you’re cost-free to relocate the things on your page anywhere on the canvas– also on top of each other.

You can pile items on top of each other if you desire in the Instapage sales web page editor.

Instapage Builder

An absence of restraints as well as overall imaginative flexibility can be overwhelming. So, to help to fight this, Instapage displays useful markers and grids as you move items around the web page, offering you a very easy means to align your web page components if you intend to.

Instapage Builder

You can put products anywhere however Instapage displays overviews to aid you to position your material.

One really great function of the web page builder is that as you relocate a product around the distance in between that thing and the other web page material is presented, offering perfectionists an easy means to place their web page components.

Furthermore, as you relocate items around the page in the drag-and-drop interface, they’re carefully broken to the underlying grid design.

Instapage Builder

The distance in between products is presented as you relocate them around the page.

While you’re complimentary to ignore this grid and also various other indications, it behaves to have some guidance when it comes to preparing the page components.

While you’re operating in the page builder, you can preview your sales web page at any point in a brand-new browser tab by clicking the sneak peek switch. Nonetheless, the web page builder has a WYSIWYG interface, so you won’t have to sneak peek your layout commonly, as when it’s published it must look specifically how it performs in the editor.


The components that make up your pages can be easily customized through the Instapage page builder interface. Selecting a thing on the web page shows a couple of settings for it, together with an edit switch.

Clicking an element in the page builder presents its personalization controls.

Clicking the edit switch discloses the residential properties of the item in the side panel, and, from there, you can make a series of modifications past what’s available on the floating toolbar.

Instapage Builder

More customization controls are presented in the sidebar when editing a page aspect.

If you have more exacting specs for your sales web page design, you can add customized CSS to the page components to regulate their appearance better. You can also add custom JavaScript to add extra performance to your landing web pages.


If you’re mosting likely to be creating numerous landing web pages, either on your own or your customers, Instapage has a wonderful timesaving function that you might value. That feature is called Instablocks, as well as it allows you to construct a collection of reusable assets or blocks, that you can place right into any of your sales pages.

Instapage Builder
You can develop customized blocks and conserve them for reuse in your sales web pages.

As an example, you could create a customized endorsements block that contains favorable comments from your clients, and then save it as an Instablock.

Then, whenever you’re developing a landing web page that needs to include endorsements, you can quickly put that Instablock right into the page.

Instablocks Templates

Instapage has lots of templates to use as the starting point for your reusable blocks.

Other uses for Instablocks can consist of making web page headers, footers, calls-to-action as well as anything else you can develop with Instapage that you might want to use on several pages. Additionally, Instapage features a diverse selection of Instablock templates for you to utilize as beginning factors for your own possessions.

If you’re asking yourself if it’s possible to upgrade an Instablock in the library, and after that see those changes instantly put on every instance of that block in your published pages, the response is indeed– this can be done. Nevertheless, you’ll need to upgrade to the more costly Venture permit of Instapage to access the Global Blocks functionality.


You can swiftly put a range of aspects right into your landing page designs by utilizing the Instapage widgets. To include one to your page, just click on among the widget symbols on the sidebar menu of the Instapage editor, and also it’s promptly gone down onto the canvas.

Instapage Builder

If you click on a widget thing from the sidebar selection, it will be added to your page, prepared for modification. Instapage Builder

From there, you can relocate around the page as well as begin modifying its look and web content. You can also specify the action connected with a widget, such as establishing what takes place when somebody clicks a button.

While there are some helpful alternatives, the widget option is probably the weakest element of Instapage, specifically compared with WordPress page builder such as Divi Builder and Elementor. Some of the widgets you can add to your sales web pages with Instapage include:

  • Headlines
  • Paragraphs
  • Forms
  • Buttons
  • Photos
  • Videos
  • Boxes
  • Circles
  • Upright and also Straight lines
  • Timers
  • HTML widgets

With a modern WordPress page builder plugin, such as Beaver builder or Thrive Material builder, you can include prefabricated sliders, testimonials, pricing tables and also many more things to your pages. Instapage Builder

With Instapage, you can produce your own prices tables or testimonial panels by combining the message, image and headlines widgets, for example, yet it’s not as hassle-free as being able to include a prefabricated purpose-built widget to your web page.

To save you time, there are some pre-built rates tables as well as other elements in the web page design templates, however including them to your pages isn’t as straightforward as having accessibility to ready-made widgets that you can drag as well as drop onto your web pages.

The good news is, the Instablock attribute pointed out earlier does offer you a method to create an element, such as a pricing table or call-to-action, after that wait for reuse on any kind of page when required.


All landing web pages developed by Instapage are mobile-friendly by default. Nevertheless, you can switch to the mobile view of a web page you’re working on in the editor, and afterwards make alterations that just mobile customers will see.

Instapage Builder
You can switch over to the mobile sight of the editor, then conceal blocks you don’t desire mobile users to see.

So, if the concept of showing a little different variations of your sales pages depending on whether your visitors are utilizing a smart device or a desktop device appears appealing, Instapage does include this performance. Nonetheless, you can’t rather develop two entirely various variations of a web page. Rather, you’re just able to conceal aspects you don’t wish to be revealed to mobile individuals. Instapage Builder

The Instapage web page Builder is really outstanding. Not only is the user interface easy to use, however it provides you great deals of liberty when it comes to placing products, while additionally providing helpful aid if you wish to exactly align your page aspects. The lack of pre-built aspects or widgets is disappointing, yet you can develop most things yourself and after that save them for reuse.


Once you’ve produced a landing web page with Instapage, you have a few options for releasing it that consist of:

  • Publishing it on your own domain.
  • Posting it on a WordPress web site by means of a free plugin.
  • Posting it on a Drupal web site.

You can also test your landing pages on a demo domain name provided by Instapage, however it’s not suggested that you run projects on any landing web pages published this way. Rather, you should make use of a domain you’ve signed up elsewhere.


If you do wish to release an Instapage sales web page on your WordPress web site, it’s really uncomplicated. After triggering the cost-free plugin on your website, you’ll need to attach your WordPress site to your Instapage account by getting in a couple of conveniently offered details.

Once your WordPress website and Instapage account are linked, you can simply select which landing page you want to publish on your site from the offered choices. Any type of sales page you’ve developed and published in Instapage should be offered from the dropdown menu in your WordPress dashboard.

Instapage Builder

The Instapage WordPress plugin makes it very easy to release landing pages on your WordPress internet site.

When releasing a web page from Instapage on your WordPress internet site, you can select whether it’s presented as a landing web page, a 404 mistake web page or the homepage of your site. Instapage Builder

Once you’ve selected a web page, went into a LINK for it, and hit the Publish button, you must be able to view that sales web page on your WordPress web site. The process for releasing sales web pages on a Drupal internet site is very similar.


In addition to publishing landing web pages on a website constructed with WordPress or Drupal, you can make use of a domain you have actually signed up to make your web pages readily available online.

Instapage Builder

You can promptly see where you have actually released each landing web page in your library.

Instapage display screens guidelines for a lot of the most prominent registrars to aid you to quickly attach your domain name to your Instapage account. There’s likewise lots of documents on the website that discusses the process in more deepness.

Instapage Builder

The guidelines make it easy to link your Instapage account with your domains.

There’s no limitation to the number of domain names and also subdomains you can link to your Instapage account, enabling you to release as much as 30 landing web page experiences on the Business strategy (extra on the Business plan) at any type of one-time, throughout numerous domains or WordPress and Drupal sites.

You can also download and install landing pages and share them with other users of Instapage that can post them into their make up modifying and publishing.


Your Instapage sales pages can be integrated with a variety of third-party solutions, including analytics tools, email marketing solutions and webinar carriers. If you wish to promote items with Instapage, you can attach your sales web pages to a Shopify shopping shop or PayPal to gather repayments online.

You can also incorporate Instapage with Zapier to connect your sales web pages with much more apps and also services. If you want to link your landing web pages to a certain solution, it’s well worth checking out the combination documentation to see if it’s feasible with Instapage.


Once you’ve published a landing page, you can start checking how it’s doing. One choice is to make use of the built-in heatmap tool to see what your site visitors have actually been doing while seeing your pages, such as where they’ve been clicking or just how far they’ve been scrolling.

If your sales web page isn’t creating as many leads as you would certainly expected, the heatmap can disclose any type of possible issues, such as switches that your site visitors aren’t recognizing are switches or forms that are as well far down the web page, past where the majority of your audience is scrolling to. Instapage Builder

As well as heatmaps, you can likewise see the conversion rates of your web pages as well as various other analytics information to assist you to check their effectiveness.

Integrating with Google Analytics gives you a lot more understanding right into how your web pages are executing.

To aid you to get even extra conversions out of your site visitors, Instapage allows you run A/B examinations on your landing web pages, as well. With the controls you can produce a duplicate of a sales page, then make changes to the brand-new version of the page, such as transforming the call to action.

Instapage will certainly after that show the various versions of your page to your site visitors to see which one does the most effective.

OTHER FUNCTIONS OF Instapage Builder

Until now, we have actually seen what templates you obtain accessibility to with Instapage, how very easy it is to produce customized landing pages, as well as the choices for publishing your web pages, plus a couple of more of things you can do with this tool.

Nonetheless, Instapage has a lot more attributes that have actually made it among one of the most effective and prominent sales page development and also lead generation solutions readily available today. Instapage Builder

Some examples of those attributes consist of:

The capacity for several users to team up on a job and interact on the exact same sales web pages with a record of communication and changes that have been made.

The alternative of integrating with Google AdWords to see marketing information inside your Instapage control panel.
A big collection of on the internet paperwork to assist you to obtain one of the most out of Instapage.

Assistance for creating Google AMP landing pages.
To see the complete list of Instapage functions, visit the strategies page.

Instapage Prices

With any luck, this evaluation has provided you an excellent idea of whether Instapage is right for you. Nevertheless, if you’re still unsure, you can try it for free for 2 week utilizing the test offer here.

You’ll require to enter your repayment details to access the trial, so you can be automatically billed once it mores than, yet, if you’re not happy, cancelling is straightforward.

If you more than happy with the trial, there are 2 options for signup approximately Instapage.

One option is the Instapage Business plan, which sets you back $199 a month, or the equivalent of $149 a month if you choose to pay each year. Paying each year calls for an ahead of time repayment of $1,788 but does stand for a 25 per cent conserving, compared with paying monthly. Instapage Builder

There’s additionally a customized Business strategy that’s customized to meet your details needs, with customized pricing that shows your arrangement. After a phone call with the sales team, your individualized Enterprise strategy will be established according to your requirements.

You can see exactly what’s consisted of on business plan and the extras that are readily available to Venture consumers on the Instapage prices web page.

Instapage Builder Benefits And Drawbacks

Instapage is absolutely an effective sales page development and also list building tool, yet is it right for you?

Before we reach the final thought of our review, here’s a fast run-through of several of the most effective aspects of Instapage, along with some of its potential downsides:


A great range of professional-looking sales web page layouts.

The capacity to deliver documents and market products via your sales web pages.
An innovative sales web page builder that’s easy to use.

Sufficient landing page posting choices.
Lots of reporting information and tools to help you to maximize your web pages.

Functions that make Instapage great for collaborating with staff member and customers.
Excellent mobile support to aid you to create mobile-friendly landing pages.

Great deals of useful on-line documents and also a receptive live chat assistance network.


Not as many landing page themes as a few other tools, consisting of Leadpages.
Fewer web page widgets compared to costs WordPress web page builder, such as Divi.

Business plan limited to 30,000 unique visitors per month, 30 published landing page experiences, 5 work areas and also 5 staff member. Allocations on the Venture strategy can be tailored.

Somewhat restricted shopping choices compared with other tools, such as Leadpages.
High pricing makes it improper for casual site owners.

Those benefits and drawbacks must offer you some points to think about when choosing if Instapage is the best sales web page builder for you.

Final Ideas

As you can see, Instapage is a powerful sales web page builder and posting device.

Thanks to the starter themes and also the sophisticated web page builder, you ought to have not a problem creating the appropriate kind of landing web pages for your task.

The WordPress combination has actually been well implemented, so if you intend to publish sales web pages on your WordPress internet site, it’s really straightforward with Instapage and also its complimentary plugin. However, as covered previously, it’s just as simple to release landing web pages on your own domains if you don’t intend to release them on your WordPress site. To maintain things basic, Instapage looks after all of the hostings for you. Instapage Builder

The ability to deliver downloads and also collect leads via your landing pages, in addition to incorporate your web pages with great deals of third-party solutions, makes Instapage appropriate for numerous types of jobs. However, the a little restricted options for marketing items directly through your landing pages might place some visitors off.

Regardless of every one of its fantastic features, the primary sticking point will certainly be whether you can warrant investing $149 a month or more on a sales page builder. If you can, then Instapage is very easy to suggest.

Nonetheless, if you’re currently making use of WordPress, or are prepared to start, you can get accessibility to the effective Divi motif, with its outstanding page builder device, a huge as well as expanding library of themes, as well as split screening attributes, for simply $89. Yes, you’ll require to spend for web hosting to get your website online, yet there are some outstanding affordable webhosting out there.

Divi as well as the various other WordPress web page builder might not have whatever you get accessibility to with Instapage. But, if you just wish to publish a few landing web pages to boost clients on your blog site or start advertising your side hustle, it might make more financial feeling to begin with a WordPress-based setup. Then, if your job removes, consider switching over to Instapage. Instapage Builder

However, if you seem like you await among the very best landing page builders about, then Instapage should absolutely be on your shortlist. Although, because instance, you may wish to review our Instapage, Leadpages and Unbounce contrast to see which device would be best for you.