Russell Brunsons’s Inception Secrets Clickfunnels Strategies are pretty amazing.

In fact, the 9 Inception Secrets were all used by Russell to make Clickfunnels the fastest growing Software As A Service product without external funding.

That alone is a very strong argument as to why you should pay close attention to these 9 Inception Secrets Clickfunnel Strategies.

Furthermore, Russell Brunson has an insane collection of knowledge and secrets that your venture or business could benefit hugely from regardless of industry or niche.

Here at MWKS we often recommend starting simple with one of his amazing books in the “Secrets Series” books.

While this series has three main books, we strongly recommend starting out with Traffic Secrets first.

You can actually get a copy of this completely for free if you just cover the cost of shipping and handling by clicking here.

Following below, you’ll learn about briefly about 3 of the 9 Inception Secrets Clickfunnels offers.

However, if you prefer to instead watch this in video format, presented by Russell himself, we’ve embeded his original 9 Inception Secrets video.

Want more? Watch this crazy free training from Russell now!

The 9 Inception Secrets Clickfunnels Offers

So if you prefer briefly reading about these 9 Inception Secrets Clickfunnels Offers then we’ve got our favorite 3 explained below.

While this writing won’t be as in-depth as the 75 minute presentation above, it will still be a great option.

So without further ado, let’s dive into the first secret.

Secret #1 – One Sentence Persuasion

This is all about what you have to in your communication with your prospects to convert them into customers.

While this might seem simple at first, it’s an extremely powerful and advanced persuasion tactic.

This isn’t Russell’s original idea, but he has adopted and perfected it for himself and his business.

The original creator, writes it like this.

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.

– Blair Warren
inception secrets clickfunnels one sentence persuasion

There are five key components to this 27 word sentence that plays a huge role in Inception Secrets Clickfunnels Strategies.

  • Encourage Dreams
  • Justify Failures
  • Allay Fears
  • Confirm Suspicions
  • Throw Rocks At Enemies

If you can do those five things for your prospects, they’ll love you and do anything you want, quite literally.

So any sales material you have or create, should focus on those five components.

Any sales material you have, written or spoken, is called copywriting, or copy.

Yes, even spoken because your script, is then considered your copy.

Copywriting is a hugely important part for any business, and something you NEED to learn the basics of.

If you’re brand new to the concept of copywriting and persuasion, check out this awesome book to learn more.

Secret #2 – The Primary Question

This secret ties closely into the first one, because figuring out and formatting this question will be a lot easier if you understand Copywriting.

This concept focuses on the fact that people base 99.99% of their decisions on one primary question.

If you can understand what the primary question is that drives your ideal customer, your marketing will become magnetic.

Because you can then be so specific and really “hit home” with what you write and what you say.

Taking your ideal customer from a prospect to a buyer, is going to be a lot easier if you understand what their primary question is.

This questions can be either broad to that persons personality, or it can be the primary question relating to the problem you’re trying to solve.

Here’s an example.

On one hand you can have a person who’s primary question is “How can I make more money?”.

Well, creating marketing materials focused on that ideal customer is easy, just explain how what you have can help them make more money.

On the other hand, you have a person who’s primary question is, “how do I know your solution will really work?”.

Then you have to tackle it differently, and use case studies, testimonials, or maybe provide a crazy good money back guarantee if they can’t make it work.

So by knowing the primary question, you can make massive improvements in your marketing materials using this Inception Secrets Clickfunnels Strategy.

Secret #3 – The Epiphany Bridge

Once again, this 3rd secret ties closely into the first two, as you can tell this is all linked closely together.

The epiphany bridge is used guide your ideal customer to have the same epiphany that you had, because if you can do that, the solution you offer will be a natural coice.

You can’t simply tell someone:

One day I had an epiphany and I needed to to X“, and then expect them to think

“Ah yea of course I need to do X too!

You need to use story and take them on the same journey as you went through when you had the epiphany as well.

Because then you’re not just telling them what to believe, you’re making them having the same epiphany you have and the belief will naturally come through the epiphany!

The epiphany bridge, is also the bridge between emotion and logic.

inception secrets clickfunnels epiphany bridge example

To get someone to take an action you already have your logic arguments in your marketing materials.

The benefits, the facts.

But they will not buy without emotion, which you can evoke through story and the epiphany bridge!

Conclusion – Inception Secrets Clickfunnels

The original video of Russell and his 9 Inception Secrets Clickfunnels Strategies is from 2014.

A lot has happened since then, and Russell has become a much better and more experienced marketer.

He has since created many free and paid training programs and courses on top of the success he has created with ClickFunnels.

One of my favorite online trainings that Russell has on offer now, is actually one of the free ones.

The training is called Funnel Hacking Secrets, and you can check it out yourself by clicking here.

If you have any questions please leave them below, thank you so much for reading!