Glassdoor Instapage
If you want to begin creating effective sales web pages to generate more leads and also sell even more items, Instapage is a solution you’ve probably encountered. Glassdoor InstapageIf you wish to begin creating effective sales web pages to generate more leads and market more products, Instapage is a service you have actually most likely discovered. Glassdoor Instapage

Before we dive in if you’d like to test Instapage for a test drive, it offers a 14-day no-cost trial that you can access by clicking here.

Offering you with a specialist collection of modern landing page templates and also a powerful web page builder tool, it certainly sounds like a qualified product. But is it like it looks? As well as will it be able to assist you to create conversion-focused landing pages without too much effort? Also, with reasonably high rates, is it worth the money?

Those are the concerns we’ll be aiding you to answer in this Instapage evaluation.

By covering the highlights, along with a consider what it’s like to utilize Instapage, this testimonial will aid you to make a decision if this is the very best landing page builder for your project. Glassdoor Instapage

Let’s start …

Instapage Summary

Instapage is hosted in the cloud as well as consists of everything you need to start creating and releasing sales web pages.

Glassdoor Instapage
Glassdoor Instapage

Whether you already have a site or online existence, Instapage makes it possible to produce conversion-focused landing web pages to assist you to generate more leads, sell even more items or evoke some other activity from your visitors.

There’s no requirement for any kind of coding experience or layout abilities because the features of Instapage actually do simplify the process of producing reliable sales pages– no matter what you’re trying to advertise. Attributes such as the heatmap, analytics as well as split-testing devices let you make use of visitor data to improve your landing web page designs to make them much more efficient. Glassdoor Instapage

Before we reach the crucial area that covers specifically what Instapage can do, just how those attributes interact and whether or not Instapage is easy to use, below’s a fast introduction of why you could choose this landing page builder:

  • A collection of personalized themes– with more than 80 high-grade layouts, you won’t ever need to go back to square one or look for inspiration for your following sales web page.
  • Intuitive sales web page editor– whether you wish to start with a blank canvas or modify among the many layouts, the drag-and-drop page builder user interface of Instapage is effective yet easy to use.
  • Reliable form builder – to ensure you’re able to capture the right sort of leads with your sales pages, Instapage makes it easy to produce in-depth custom kinds for accumulating customer details.
  • Beneficial choice of widgets– as well as the forms, you can quickly include other elements to your landing pages, consisting of videos, pictures and also buttons.
  • Tracking as well as reporting– thanks to the built-in analytics, heatmap as well as A/B testing devices, you can rapidly see what’s functioning as well as what isn’t, and after that enhance your landing pages for better results.
  • Assimilation alternatives – Instapage can link to lots of sorts of solutions, such as email advertising and marketing systems, WordPress as well as a lot more, via Zapier.
  • Hosted system – instead of making use of a WordPress sales page plugin, whatever is hosted by Instapage independently from your website.

Your account can be used to develop sales pages for several jobs as well as websites. Nevertheless, you can rapidly release sales web pages on your WordPress website with Instapage.

We’ll reach the rates details of Instapage later in this testimonial, however, if this seems like the tool for you, there’s a 14-day totally free test readily available you can find by clicking here.

Glassdoor Instapage Features

The above summary of Instapage definitely should be tempting for any person who’s seeking an effective yet easy-to-use landing web page builder. Glassdoor Instapage

However exactly how well have those functions been applied? And also are they comparable to they seem? Allow’s find out by exploring the vital functions of Instapage in extra information.


The marketing material for Instapage declares there are more than 200 design templates to pick from, however, when browsing the library, there seemed to be more like 80. Some of the design templates weren’t complete sales web page choices either, such as the thanks web page layouts, so don’t let the headline number of more than 200 design templates unduly influence your choice.

Glassdoor Instapage
Glassdoor Instapage

Instapage provides you regarding 80 to 90 sales page templates to deal with.

Nonetheless, as you can see from the landing page collection, the layouts you do obtain accessibility to have actually been made to a really high criterion and also cover a series of objectives.

You can sneak peek all of the Instapage templates before determining which one to utilize.

Thanks to the filters, you can swiftly find the kind of template you’re trying to find when starting a brand-new landing web page. Glassdoor Instapage

The landing page layouts are separated into groups, that makes it simple to locate the type you’re looking for.

As the themes cover item sales, signup kinds, occasion registrations as well as app downloads, you can obtain an excellent suggestion of that is the target audience of Instapage.

However, as one of the key marketing points of Instapage is its landing page editor, you’re certainly not limited to making use of the themes in their default state– or even utilizing a template in all.


Whether you start with an empty canvas or among the templates, the editor of Instapage offers you the liberty to create a customized landing page. As a matter of fact, liberty is probably the keyword when defining the Instapage landing page editor. Glassdoor Instapage

Glassdoor Instapage

You can either begin with an empty canvas or modify a theme to create your sales page with the Instapage page builder.

Unlike even the most sophisticated WordPress web page builder, the Instapage page builder allows you place your components anywhere on the page. As opposed to being set up to a grid design, or a column as well as row-based structure, you’re free to relocate the items on your web page anywhere on the canvas– even on top of each other.

You can stack things on top of each other if you desire in the Instapage sales page editor.

Glassdoor Instapage

An absence of constraints and overall creative freedom can be overwhelming. So, to assist to battle this, Instapage shows practical markers as well as grids as you move things around the web page, providing you an easy means to line up your page elements if you intend to.

Glassdoor Instapage

You can position products anywhere yet Instapage shows overviews to help you to place your material.

One truly good feature of the web page builder is that as you move an item around the range between that product as well as the various other page material is shown, offering perfectionists a simple means to place their web page aspects.

Moreover, as you relocate things around the web page in the drag-and-drop user interface, they’re delicately broken to the underlying grid layout.

Glassdoor Instapage

The distance between products is displayed as you move them around the page.

While you’re cost-free to neglect this grid and also various other indications, it behaves to have some guidance when it concerns organizing the web page elements.

While you’re operating in the page builder, you can preview your landing web page at any kind of point in a new internet browser tab by clicking on the sneak peek button. However, the web page builder has a WYSIWYG user interface, so you will not have to sneak peek your layout often, as when it’s published it should look specifically how it carries out in the editor.


The aspects that comprise your pages can be easily tailored via the Instapage web page builder interface. Selecting an item on the page shows a couple of setups for it, in addition to an edit button.

Clicking an aspect in the web page builder presents its customization controls.

Clicking the edit switch reveals the residential properties of the item in the side panel, and, from there, you can make a range of adjustments past what’s readily available on the floating toolbar.

Glassdoor Instapage

More customization controls are displayed in the sidebar when editing a web page element.

If you have a lot more rigorous requirements for your landing page style, you can include custom CSS to the page elements to control their look further. You can additionally include customized JavaScript to include added performance to your landing web pages.


If you’re mosting likely to be developing numerous sales web pages, either for yourself or your clients, Instapage has a wonderful timesaving feature that you may appreciate. That feature is called Instablocks, and it allows you to build a library of multiple-use properties or blocks, that you can put into any one of your sales pages.

Glassdoor Instapage
You can create customized blocks and also save them for reuse in your landing web pages.

As an example, you could develop a personalized endorsements block that contains favorable comments from your customers, and after that wait as an Instablock.

After that, whenever you’re creating a sales page that requires to consist of endorsements, you can promptly insert that Instablock into the web page.

Instablocks Templates

Instapage has great deals of design templates to utilize as the starting point for your reusable blocks.

Other uses for Instablocks might consist of making page headers, footers, calls-to-action and anything else you can create with Instapage that you may wish to make use of on several web pages. In addition, Instapage includes a different choice of Instablock templates for you to use as beginning factors for your very own properties.

If you’re questioning if it’s possible to update an Instablock in the collection, and after that see those changes immediately put on every instance of that block in your released pages, the answer is of course– this can be done. Nevertheless, you’ll require to update to the much more costly Venture permit of Instapage to access the Global Blocks performance.


You can swiftly put a variety of components right into your landing web page layouts by using the Instapage widgets. To include one to your web page, merely click one of the widget symbols on the sidebar menu of the Instapage editor, and it’s immediately gone down onto the canvas.

Glassdoor Instapage

If you click a widget item from the sidebar menu, it will be added to your web page, all set for customization. Glassdoor Instapage

From there, you can relocate around the web page and also begin modifying its appearance as well as material. You can likewise specify the activity connected with a widget, such as establishing what occurs when someone clicks on a switch.

While there are some beneficial alternatives, the widget selection is probably the weakest aspect of Instapage, specifically compared to WordPress web page builder such as Divi Builder and also Elementor. Some of the widgets you can include in your sales pages with Instapage consist of:

  • Headlines
  • Paragraphs
  • Forms
  • Buttons
  • Pictures
  • Videos
  • Boxes
  • Circles
  • Vertical and Horizontal lines
  • Timers
  • HTML widgets

With a contemporary WordPress web page builder plugin, such as Beaver builder or Thrive Web Content builder, you can include prefabricated sliders, reviews, rates tables and much more things to your web pages. Glassdoor Instapage

With Instapage, you can create your own pricing tables or testimonial panels by combining the text, photo as well as headlines widgets, for example, however it’s not as convenient as being able to add a prefabricated purpose-built widget to your page.

To conserve you time, there are some pre-built prices tables and other aspects in the page templates, but including them to your pages isn’t as simple as having accessibility to ready-made widgets that you can drag and go down onto your web pages.

Fortunately, the Instablock function discussed earlier does give you a way to create an aspect, such as a pricing table or call-to-action, after that save it for reuse on any web page when needed.


All landing pages produced by Instapage are mobile-friendly by default. Nevertheless, you can change to the mobile view of a page you’re servicing in the editor, and afterwards make modifications that just mobile customers will see.

Glassdoor Instapage
You can switch to the mobile sight of the editor, after that conceal blocks you don’t want mobile users to see.

So, if the concept of showing a little various versions of your landing web pages depending on whether your visitors are making use of a smartphone or a desktop computer tool seems enticing, Instapage does include this performance. Nevertheless, you can not rather create 2 totally various versions of a web page. Instead, you’re simply able to hide aspects you don’t want to be shown to mobile users. Glassdoor Instapage

The Instapage web page Builder is extremely excellent. Not only is the user interface easy to use, however it provides you lots of freedom when it comes to placing things, while likewise giving practical help if you want to exactly straighten your page components. The lack of pre-built elements or widgets is unsatisfactory, however you can develop most items yourself and after that save them for reuse.


Once you have actually created a landing web page with Instapage, you have a few choices for releasing it that consist of:

  • Publishing it by yourself domain.
  • Posting it on a WordPress web site through a totally free plugin.
  • Posting it on a Drupal web site.

You can additionally examine your sales pages on a demonstration domain supplied by Instapage, however it’s not suggested that you run projects on any landing pages released in this way. Instead, you must make use of a domain you’ve registered somewhere else.


If you do wish to publish an Instapage landing page on your WordPress website, it’s extremely uncomplicated. After triggering the free plugin on your website, you’ll need to connect your WordPress web site to your Instapage account by going into a couple of conveniently available information.

As soon as your WordPress internet site and also Instapage account are connected, you can just choose which sales page you want to publish on your website from the readily available choices. Any sales web page you have actually produced and also released in Instapage ought to be available from the dropdown menu in your WordPress dashboard.

Glassdoor Instapage

The Instapage WordPress plugin makes it simple to release sales pages on your WordPress site.

When releasing a web page from Instapage on your WordPress website, you can pick whether it’s shown as a landing page, a 404 error web page or the homepage of your internet site. Glassdoor Instapage

As soon as you have actually selected a web page, got in a LINK for it, and struck the Publish switch, you need to have the ability to watch that sales page on your WordPress website. The procedure for publishing sales web pages on a Drupal web site is very comparable.


In addition to posting landing pages on a web site developed with WordPress or Drupal, you can use a domain you’ve signed up to make your web pages readily available online.

Glassdoor Instapage

You can swiftly see where you have actually published each sales page in your library.

Instapage display screens directions for many of one of the most preferred registrars to assist you to swiftly connect your domain name to your Instapage account. There’s additionally great deals of paperwork on the website that discusses the process in more depth.

Glassdoor Instapage

The directions make it simple to link your Instapage account with your domains.

There’s no restriction to the variety of domain names and also subdomains you can connect to your Instapage account, enabling you to publish up to 30 landing web page experiences on business strategy (extra on the Business strategy) at any one-time, throughout several domains or WordPress and Drupal web sites.

You can also download and install landing web pages as well as share them with other users of Instapage who can post them into their account for modifying and posting.


Your Instapage sales web pages can be integrated with a wide range of third-party options, consisting of analytics tools, e-mail advertising solutions and webinar suppliers. If you wish to advertise items with Instapage, you can connect your landing pages to a Shopify shopping shop or PayPal to collect repayments online.

You can also integrate Instapage with Zapier to link your landing pages with even more applications as well as services. If you want to attach your landing pages to a specific service, it’s well worth having a look at the combination paperwork to see if it’s possible with Instapage.


When you’ve published a landing web page, you can begin monitoring exactly how it’s executing. One alternative is to use the built-in heatmap device to see what your site visitors have been doing while seeing your pages, such as where they have actually been clicking or just how much they’ve been scrolling.

If your sales page isn’t producing as several leads as you ‘d wished for, the heatmap might disclose any kind of prospective issues, such as switches that your visitors aren’t recognizing are switches or forms that are too far down the web page, beyond where the majority of your audience is scrolling to. Glassdoor Instapage

As well as heatmaps, you can additionally see the conversion prices of your pages and also other analytics information to help you to monitor their effectiveness.

Integrating with Google Analytics provides you much more insight right into how your pages are performing.

To assist you to get even much more conversions out of your visitors, Instapage lets you run A/B examinations on your landing pages, as well. With the controls you can develop a duplicate of a sales page, after that make changes to the new variation of the page, such as changing the call to activity.

Instapage will after that reveal the different variations of your page to your site visitors to see which one does the most effective.


Up until now, we have actually seen what templates you get access to with Instapage, how simple it is to develop personalized sales pages, and the alternatives for releasing your pages, plus a few even more of the things you can do with this tool.

However, Instapage has much more attributes that have made it among the most effective and popular landing web page development and also list building solutions readily available today. Glassdoor Instapage

Some instances of those functions consist of:

The capacity for several users to work together on a project as well as interact on the exact same landing web pages with a record of interaction and also changes that have been made.

The alternative of incorporating with Google AdWords to see advertising information inside your Instapage control panel.
A huge collection of on-line documents to aid you to get the most out of Instapage.

Support for creating Google AMP landing pages.
To see the complete checklist of Instapage functions, go to the plans web page.

Instapage Pricing

With any luck, this testimonial has actually given you a good idea of whether or not Instapage is right for you. Nevertheless, if you’re still unsure, you can try it totally free for 14 days making use of the test deal here.

You’ll require to enter your repayment details to access the test, so you can be immediately billed once it mores than, but, if you’re not happy, cancelling is straightforward.

If you more than happy with the trial, there are two choices for signup as much as Instapage.

One option is the Instapage Company plan, which costs $199 a month, or the equivalent of $149 a month if you select to pay each year. Paying every year requires an upfront settlement of $1,788 however does represent a 25 per cent conserving, compared with paying month-to-month. Glassdoor Instapage

There’s also a custom-made Venture strategy that’s tailored to satisfy your details needs, with customized rates that reflects your configuration. After a phone call with the sales team, your customized Enterprise strategy will be established according to your requirements.

You can see exactly what’s included on business plan and also the additionals that are offered to Venture consumers on the Instapage pricing web page.

Glassdoor Instapage Advantages And Disadvantages

Instapage is definitely a powerful landing page creation and list building device, yet is it right for you?

Before we get to the final thought of our evaluation, below’s a fast review of some of the very best facets of Instapage, along with some of its prospective downsides:


A good range of professional-looking sales page layouts.

The capacity to deliver data and also offer products using your sales pages.
A sophisticated sales web page builder that’s easy to use.

Sufficient sales page publishing options.
Lots of reporting data as well as devices to aid you to maximize your pages.

Features that make Instapage great for working together with staff member and also clients.
Good mobile assistance to assist you to create mobile-friendly landing web pages.

Lots of practical on-line documentation as well as a responsive real-time chat support channel.


Not as many sales page layouts as some other devices, including Leadpages.
Fewer page widgets compared to costs WordPress page builder, such as Divi.

Business plan limited to 30,000 distinct visitors each month, 30 released sales web page experiences, five workspaces and also five team members. Allowances on the Venture plan can be tailored.

Slightly minimal ecommerce choices compared with other tools, such as Leadpages.
High prices makes it unsuitable for casual internet site owners.

Those advantages and disadvantages ought to give you some indicate take into consideration when choosing if Instapage is the very best landing page builder for you.

Last Ideas

As you can see, Instapage is an effective landing web page builder and publishing tool.

Thanks to the starter templates and the advanced web page builder, you must have no worry creating the appropriate type of landing web pages for your job.

The WordPress combination has actually been well carried out, so if you wish to publish sales web pages on your WordPress website, it’s really straightforward with Instapage and also its totally free plugin. Nevertheless, as covered previously, it’s equally as easy to publish sales pages on your own domains if you do not wish to publish them on your WordPress website. To maintain points straightforward, Instapage takes care of every one of the hostings for you. Glassdoor Instapage

The capacity to supply downloads and gather leads via your landing pages, in addition to incorporate your pages with great deals of third-party solutions, makes Instapage suitable for lots of kinds of projects. Nevertheless, the slightly restricted alternatives for offering products straight via your landing pages may put some visitors off.

Regardless of all of its wonderful features, the primary sticking point will be whether you can warrant spending $149 a month or even more on a sales web page builder. If you can, after that Instapage is easy to advise.

Nevertheless, if you’re already making use of WordPress, or are prepared to start, you can get access to the powerful Divi style, with its remarkable web page builder tool, a huge and growing library of templates, and divided screening functions, for just $89. Yes, you’ll need to pay for web hosting to obtain your website online, however there are some remarkable low-cost host available.

Divi and also the other WordPress page builder may not have every little thing you obtain access to with Instapage. But, if you just intend to publish a couple of landing web pages to raise clients on your blog or start advertising your side hustle, it may make more monetary sense to start out with a WordPress-based configuration. Then, if your task removes, take into consideration switching to Instapage. Glassdoor Instapage

Nonetheless, if you seem like you await one of the best sales web page builders about, then Instapage ought to certainly get on your shortlist. Although, in that situation, you may want to review our Instapage, Leadpages and Unbounce contrast to see which device would be best for you.